- The NCAA Tournament play-in game between Arkansas Pine-Bluff and Winthrop drew a 0.8 U.S. rating and 1.1 million viewers on ESPN March 16, flat in ratings but down 10% in viewership from last year (0.8, 1.2 mil). (Nielsen)
- Last Sunday’s Spurs/Hawks game on ESPN drew a 1.0 U.S. rating and 1.5 million viewers. The Blazers/Suns matchup that followed drew a 1.0 and 1.4 million. For perspective, ABC drew a 1.2 rating for Heat/Pistons on the comparable date last year. (Nielsen)
- More NBA ratings: ESPN drew a 1.4 U.S. rating and 2.0 million viewers for Lakers/Warriors on March 15, making the game the top NBA telecast of the week (Mar. 15-21). Earlier that night, Pistons/Celtics drew a 0.9 and 1.3 million viewers. (Nielsen)
ESPN acquires expanded Players Era tournament
What is quickly becoming one of the highest-profile early season college basketball events is now moving to ESPN.
