- Saturday’s Sparks/Mercury WNBA season opener drew a 0.3 U.S. rating and 445,000 viewers on ESPN2. To put that in perspective, last year’s most-viewed regular season game on ESPN2 drew 449,000 viewers (Sky/Sparks, 8/25/09), and the 2009 WNBA Playoffs averaged 435,000. Last year’s season opener between the Shock and Sparks drew 0.6 and 804,000 viewers on ABC. (ESPN)
- Regional MLB action featuring Phillies/Brewers drew a 1.8 overnight rating on FOX Saturday, down 5% from coverage featuring Mets/Giants last year. So far this season, four of the six MLB telecasts on FOX have drawn an overnight rating of 2.0 or lower. (USA Today)
- Coverage of the third and final rounds of the Valero Texas Open drew a 1.5 overnight rating on CBS Sunday, down 21% from last year (1.9). Second round coverage on Saturday, which was pushed back from Friday due to rain, drew a 1.0 overnight — up 25% from last year (0.8). (Sports Business Daily)
“Sunday Night Baseball” scores MLB’s top audience since Opening Week
As "Sunday Night Baseball" starts to settle into a routine on NBC, the viewers may be following suit.
