- Coverage of Old Timers Day at Yankee Stadium drew a 3.3 rating on YES Network Sunday afternoon, the network’s “highest-rated and most-viewed Old-Timers’ Day ever.” The next day, YES drew a 6.3 rating for Rays/Yankees, the network’s top telecast of the season that did not involve the Red Sox. (Sports Business Daily)
- Reds telecasts are averaging a 6.5 rating on FOX Sports Ohio, the fourth-highest local average for any Major League Baseball team this season. (cincinnati.com)
- The 2010 MLB All-Star Game drew a 5.3 rating and 914,000 viewers in the African American demographic, down 9% and 10%, respectively, from last year (5.8, 1.041 mil). The telecast was tied as the fifth-highest rated television program of the week in the demo. Despite the decline, African Americans made up 8% of the viewership for the All-Star Game, up from 7% last year. (Nielsen)
YouTube balks at splitting NFL package with Netflix, broadcast TV back in mix, per Ourand
The twists and turns continue over the NFL's five-game media rights package. Just hours after Alex Sherman of CNBC...
