ESPN and ESPN2 did not attract very large audiences for last week’s X Games 16.
ESPN drew a 0.8 U.S. rating and 1.210 million viewers for primetime coverage of X Games 16 last Saturday night, even in ratings and viewership compared to last year (0.8, 1.206 mil), and even in ratings and down 6% in viewership compared to 2008 (0.8, 1.284 mil).
Saturday’s coverage was the highest rated, most-viewed primetime telecast of X Games 16.
Friday’s primetime coverage drew a 0.7 and 1.156 million viewers, down 30% in ratings and 28% in viewership from last year (1.0, 1.595 mil), and down 22% and 15%, respectively, from ’08 (0.9, 1.361 mil).
Coverage on Thursday night also drew a 0.7 and 1.156 million viewers, down 22% in ratings and 20% in viewership from last year (0.9, 1.436 mil) and down 22% and 18%, respectively, from ’08 (0.9, 1.412 mil).
On Sunday, ESPN2 drew a 0.7 and 1.169 million for the final night of X Games coverage. Comparable ratings both last year and in 2008 were not available.
