The SEC continues to attract big audiences on CBS.
Last Saturday’s LSU/Auburn game drew a 4.5 final rating and 7.340 million viewers on CBS, up 25% in ratings and 29% in viewership from last year (TEN/ALA: 3.6, 5.714 mil), and up 125% and 143%, respectively, from 2008 (MS/ALA: 2.0, 3.024 mil).
This marks the fourth college football telecast of the season on CBS to draw at least seven million viewers. For some perspective, CBS topped seven million four times all of last season — and that includes the SEC Championship Game.
LSU/Auburn was the top college football game of the week, topping ABC’s Oklahoma/Missouri primetime game (4.3, 7.064 mil).
Earlier in the day, CBS drew a 1.6 and 2.346 million viewers for Notre Dame/Navy, down 16% in ratings and 12% in viewership from the network’s last Notre Dame telecast in 2008 (ND/NAVY: 1.9, 2.654 mil).
Last year’s Navy/Notre Dame game aired on NBC and drew a 1.9 and 2.809 million viewers.
Ratings/Viewership For College Football on CBS In 2010 Season
| Date | Time | Game | Net | Rating | vs. ’09 | Viewers (000) | vs. ’09 |
|---|---|---|---|---|---|---|---|
| Sat., 9/18/10 | 3:30 PM | #10 Florida 31 | CBS |
3.3
|
-23%
|
5,149
|
-22%
|
| Tennessee 17 | |||||||
| Sat., 9/25/10 | 3:30 PM | #1 Alabama 24 | CBS |
5.2
|
117%
|
8,148
|
123%
|
| #10 Arkansas 20 | |||||||
| Sat., 10/2/10 | 3:30 PM | Tennessee 14 | CBS |
2.6
|
-26%
|
4,089
|
-26%
|
| #12 LSU 16 | |||||||
| 8:00 PM* | #7 Florida 6 | CBS |
5.0
|
-18%
|
8,595
|
-18%
|
|
| #1 Alabama 31 | |||||||
| Sat., 10/9/10 | 3:30 PM | #1 Alabama 21 | CBS |
4.8
|
55%
|
7,662
|
56%
|
| #19 S. Car. 35 | |||||||
| Sat., 10/16/10 | 3:30 PM | #12 Arkansas 43 | CBS |
2.9
|
-33%
|
4,516
|
-34%
|
| #7 Auburn 65 | |||||||
| Sat., 10/23/10 | 12 PM^ | Notre Dame 17 | CBS |
1.6
|
-16%
|
2,346
|
-12%
|
| Navy 35 | |||||||
| 3:30 PM | #6 LSU 17 | CBS |
4.5
|
25%
|
7,340
|
29%
|
|
| #4 Auburn 24 |
* compared to lone CBS primetime game in 2009, which aired on October 10
^ compared to Notre Dame/Navy on CBS in 2008, which aired on November 15
(Ratings from Sports Business Daily)
