Recent sports TV ratings news, including Daytona 500 Pole Qualifying on FOX, college basketball on CBS, and the Sixers on Comcast SportsNet Philadelphia.
- FOX earned a 2.0 final rating and 3.303 million viewers for Daytona 500 Pole Qualifying on Sunday, up 25% in ratings and 40% in viewership from last year (1.6, 2.361M), but down 17% and 9%, respectively, from 2009 (2.4, 3.612M). The telecast ranks as the second-lowest rated Daytona 500 Pole Qualifying telecast since at least 1998. (nielsen.com)
- Sixers telecasts are averaging a 1.9 rating on Comcast SportsNet Philadelphia during the month of February, a 27% improvement from January (1.5). (Comcast)
- Saturday’s Kentucky/Vanderbilt college basketball game earned a 1.0 final rating and 1.608 million viewes on CBS, flat in ratings and up 13% in viewership from last year (UMD/DUKE: 1.0, 1.422M). (nielsen.com)
