Ratings and viewership improved for both days of last weekend’s Honda Classic on NBC.
NBC earned a 1.7 final rating and 2.502 million viewers for final round coverage of the Honda Classic last Sunday, up 6% in ratings and 9% in viewership from last year (1.6, 2.324M), and up 13% and 15%, respectively, from 2009 (1.5, 2.177M).
The 1.7 rating is the highest for the final round of the Honda Classic since 2008 (2.1). That said, the 1.7 also ranks as the third-lowest for final round coverage dating back to 1997.
On Saturday, third round action drew a 1.5 and 2.114 million, up 25% in ratings and 29% in viewership from last year (1.2, 1.643M), and up 25% in both measures compared to 2009 (1.2, 1.696M).
This marks the highest third round rating for the Honda Classic since 2007 (1.6). However, the 1.5 is tied as the fourth-lowest for third round coverage dating back to ’97.
As recently as 2002, third and final round coverage of the Honda Classic drew ratings of 2.3 and 3.4, respectively.
(Courtesy Robert Seidman, TV By the Numbers)
