Regional MLB action featuring a rematch of last year’s NLCS scored just a 1.3 overnight on FOX Saturday. In other news, average ratings for the NFL Draft on ESPN finished up slightly from last year, and overnights for the final round of the PGA Tour Zurich Classic of New Orleans held steady.
- FOX Earns Mere 1.3 Overnight For Brewers/Cards, Down 35%: Not surprisingly, the rematch of one of the lowest rated League Championship Series ever scored low numbers on FOX. Regional MLB action featuring Brewers/Cardinals in 72% of markets drew a mere 1.3 overnight rating on FOX Saturday afternoon, down 35% from coverage featuring Braves/Giants in a later timeslot last year (2.0), and down 28% from coverage featuring Mets/Phillies in 2010 (1.8). The 1.3 is easily the lowest of the season for MLB on FOX. (Sports Business Daily)
- NFL Draft Up Slightly on ESPN: Coverage of the 2012 NFL Draft averaged a 2.0 U.S. rating and 2.924 million viewers on ESPN and ESPN2, up a tick in ratings and virtually flat in viewership compared to last year (1.9, 2.918M). Friday’s action drew a 1.9 U.S. rating and 2.679 million viewers on ESPN, up 19% in ratings and 12% in viewership from last year’s coverage (1.6, 2.386M), which aired primarily on ESPN2 opposite NBA playoff games on ESPN. Saturday’s coverage drew a 1.1 and 1.437 million, down a tick in ratings and 14% in viewership from last year (1.2, 1.668M). (ESPN)
- Final Round of PGA Zurich Classic Flat: Final round coverage of the PGA Tour Zurich Classic of New Orleans drew a 2.2 overnight rating on CBS Sunday afternoon, even with last year (2.2), and up 47% from 2010 (1.5). Third round action on Saturday drew a 1.3 overnight, up a tick from last year (1.2) and even with 2010 (1.3). (Sports Business Daily)
