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Home › Featured › Halftime: The 50 Most-Viewed Sporting Events of 2012 (So Far)

Halftime: The 50 Most-Viewed Sporting Events of 2012 (So Far)

by Jon Lewis
14 years ago
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10

With the MLB All-Star Game marking the unofficial halfway point of the sports calendar, here is a look at the fifty most-viewed sporting events of the year thus far.

As is typical, the NFL leads the list.The twelve most-viewed sporting events of the year were all NFL games, with the Super Bowl topping the list with a U.S. television record 111.346 million viewers.

Even two regular season games on New Year’s Day drew more viewers than any non-NFL event on the list.

Among the non-NFL programs, January’s Alabama/LSU BCS National Championship Game ranks thirteenth on the list, with an audience of 24.214 million viewers on ESPN.

Not far behind, the Kentucky/Kansas NCAA Tournament title game ranks fifteenth (20.869M), and the clinching game of the Heat/Thunder NBA Finals ranks seventeenth (18.416M).

Further down the list, the race portion of the Kentucky Derby ranks 24th (14.8M), the twice-postponed Daytona 500 ranks 27th (13.669M), and the final round of The Masters ranks 28th (13.487M).

50 Most-Viewed Sporting Events of 2012
Through Tuesday
* CBS/Turner Sports generally did not provide combined ratings and viewership for NCAA Tournament telecast windows this year. As a result, individual NCAA Tournament telecasts are listed.

# Date League Event Net Rating Viewers (000)
1 Sun., 2/5/12 NFL Super Bowl: Giants/Patriots NBC
47.0
111,346
2 Sun., 1/22/12 NFL NFC Champ.: Giants/49ers FOX
30.6
57,635
3 Sun., 1/22/12 NFL AFC Champ.: Ravens/Patriots CBS
27.4
48,676
4 Sun., 1/15/12 NFL NFC Divisional: Giants/Packers FOX
25.3
45,120
5 Sun., 1/8/12 NFL AFC Wild Card: Steelers/Broncos CBS
24.0
42,371
6 Sat., 1/14/12 NFL NFC Divisional: Saints/49ers FOX
20.5
35,601
7 Sat., 1/14/12 NFL AFC Divisional: Broncos/Patriots CBS
18.5
34,161
8 Sat., 1/7/12 NFL NFC Wild Card: Lions/Saints NBC
18.2
31,780
9 Sun., 1/15/12 NFL AFC Divisional: Texans/Ravens CBS
19.0
30,963
10 Sun., 1/8/12 NFL NFC Wild Card: Falcons/Giants FOX
17.3
27,735
11 Sun., 1/1/12 NFL Reg. Season: Cowboys/Giants NBC
15.7
27,624
12 Sun., 1/1/12 NFL Reg. Season: Regional CBS
15.1
27,004
13 Mon., 1/9/12 NCAAF BCS Champ.: Alabama/LSU ESPN
14.0
24,214
14 Sat., 1/7/12 NFL AFC Wild Card: Bengals/Texans NBC
13.5
21,893
15 Mon., 4/3/12 NCAAB Final Four: Kentucky/Kansas CBS
12.3
20,869
16 Sun., 1/1/12 NFL Reg. Season: Regional FOX
11.6
19,596
17 Thu., 6/21/12 NBA Finals: Thunder/Heat Game 5 ABC
10.9
18,416
18 Mon., 1/2/12 NCAAF Rose Bowl: Oregon/Wisconsin ESPN
10.2
17,558
19 Tue., 6/19/12 NBA Finals: Thunder/Heat Game 4 ABC
10.5
17,455
20 Thu., 6/14/12 NBA Finals: Heat/Thunder Game 2 ABC
10.4
16,670
21 Sat., 3/31/12 NCAAB Final Four: Kansas/Ohio State CBS
9.6
16,603
22 Tue., 6/12/12 NBA Finals: Heat/Thunder Game 1 ABC
9.9
16,195
23 Sun., 6/17/12 NBA Finals Thunder/Heat Game 3 ABC
8.8
15,549
24 Sat., 5/5/12 Horse Kentucky Derby (race portion) NBC
9.0
14,800
25 Sat., 3/31/12 NCAAB Final Four: Kentucky/Louisville CBS
8.4
13,908
26 Mon., 1/2/12 NCAAF Fiesta Bowl: Okla. St./Stanford ESPN
8.4
13,684
27 Mon., 2/27/12 NASCAR Sprint Cup: Daytona 500 FOX
8.0
13,669
28 Sun., 4/8/12 Golf (M) The Masters, final round CBS
8.0
13,487
29 Sat., 6/9/12 NBA ECF: Celtics/Heat Game 7 ESPN
7.7
13,346
30 Sun., 1/1/12 NFL Reg. Season: Regional CBS
8.1
13,331
31 Sun., 1/29/12 NFL Pro Bowl NBC
7.3
12,498
32 Sun., 3/25/12 NCAAB Elite Eight: Kansas/UNC CBS
7.1
11,683
T33 Thu., 6/7/12 NBA ECF: Heat/Celtics Game 6 ESPN
6.8
11,068
T33 Sun., 6/3/12 NBA ECF: Heat/Celtics Game 4 ESPN
6.8
11,068
35 Sat., 3/24/12 NCAAB Elite Eight: Ohio State/Syracuse CBS
6.7
10,949
36 Tue., 7/10/12 MLB MLB All-Star Game FOX
6.8
10,900
37 Tue., 6/5/12 NBA ECF: Celtics/Heat Game 5 ESPN
6.3
10,251
38 Sun., 7/1/12 Olympics U.S. Olympic Trials (Gymnastics) NBC
5.9
10,021
39 Sun., 6/17/12 Golf (M) U.S. Open, Final Round NBC
6.0
9,633
40 Tue., 1/3/12 NCAAF Sugar Bowl: Michigan/Va. Tech ESPN
6.1
9,572
41 Wed., 6/6/12 NBA WCF: Spurs/Thunder Game 6 TNT
6.0
9,498
42 Sun., 3/4/12 NASCAR Sprint Cup: Subway Fresh Fit 500 (Phoenix) FOX
5.6
9,230
43 Mon., 5/28/12 NBA ECF: Celtics/Heat Game 1 ESPN
5.6
8,989
44 Wed., 5/30/12 NBA ECF: Celtics/Heat Game 2 ESPN
5.7
8,809
45 Sun., 3/18/12 NCAAB Third Round: UNC/Creighton CBS
5.7
8,799
46 Fri., 3/23/12 NCAAB Sweet Sixteen: Kentucky/Indiana CBS
5.2
8,702
47 Sun., 3/11/12 NASCAR Sprint Cup: Kobalt Tools 500 (Las Vegas) FOX
5.2
8,528
48 Mon., 6/4/12 NBA WCF: Thunder/Spurs Game 5 TNT
5.5
8,507
49 Fri., 1/6/12 NCAAF Cotton Bowl: Arkansas/Kansas St. FOX
5.0
8,363
50 Sun., 5/6/12 NASCAR Sprint Cup: Aaron’s 499 (Talladega) FOX
5.1
8,348

(Numbers from various sources, including Sports Business Daily, Son of the Bronx, ESPN and Turner Sports)

Tags: List of Most-Watched Sporting Events
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Jon Lewis

Jon Lewis has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. You can contact him here or on the social media websites X (Twitter) or Bluesky.

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Last Sunday’s Wisconsin-Ohio State NCAA women’s hockey national title game averaged 39,000 viewers on ESPNU, down 9% from the same matchup last year (43K).
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