Once again, ratings and viewership rose for daytime and late night coverage of the 2012 London Olympics on NBC.
Daytime coverage of the 2012 Summer Olympics drew a 5.2 final rating and 7.3 million viewers on NBC from 10 AM to 5 PM Wednesday, up 18% in ratings and 22% in viewership from Beijing in 2008 (10 AM-1 PM ET: 4.4, 6.001M), and up 37% and 49%, respectively, from Athens in 2004 (12-4:30 PM ET: 3.8, 4.9M).
The telecast drew slightly lower numbers than Tuesday’s daytime window (5.4, 7.7M).
Wednesday’s late night coverage drew a 4.4 and 6.3 million viewers, up 52% in ratings and 59% in viewership from 2008 (2.9, 4.0M).
(Wednesday’s numbers from NBC Universal Media Village)
