Wrapping up last week’s NBA All-Star festivities, ratings and viewership hit a three-year low for NBA All-Star Saturday Night.
TNT earned a 3.3 U.S. rating and 5.9 million viewers for NBA All-Star Saturday Night last weekend, down 8% in ratings and 5% in viewership from last year (3.6, 6.2M), and down 25% and 27%, respectively, from the record-setting telecast in 2011 (4.4, 8.1M).
This marks the lowest rated and least-viewed edition of NBA All-Star Saturday Night since 2010, when coverage aired opposite the Winter Olympics (3.1, 5.4M). Keep in mind Saturday’s telecast faced direct competition from NASCAR’s Sprint Unlimited on FOX, which earned a higher rating but fewer viewers (3.5, 5.7M).
Despite the decline, the telecast ranks as the fourth-most viewed edition of the event ever on TNT.
As previously reported, Sunday’s NBA All-Star Game earned a 4.6 U.S. rating and 8.0 million viewers, up 5% and 13%, respectively, from last year (4.4, 7.1M). Last Friday’s NBA All-Star Celebrity Game (2.3M, -4%) and Rising Stars Challenge (1.9M, -31%) both had declines.
Ratings/Viewership For NBA All-Star Saturday Night and All-Star Game
Dating back to 2002
| Year | All-Star Saturday | All-Star Game | ||||
|---|---|---|---|---|---|---|
| Net | Rating | Viewers | Net | Rating | Viewers | |
| 2013 | TNT |
3.3
|
5.9M
|
TNT |
4.6
|
8.0M
|
| 2012 | TNT |
3.6
|
6.2M
|
TNT |
4.4
|
7.1M
|
| 2011 | TNT |
4.4
|
8.1M
|
TNT |
5.2
|
9.1M
|
|
2010
|
TNT |
3.1
|
5.4M
|
TNT |
3.8
|
6.8M
|
| 2009 | TNT |
3.9
|
6.6M
|
TNT |
4.5
|
7.6M
|
| 2008 | TNT |
3.1
|
5.2M
|
TNT |
3.8
|
6.3M
|
| 2007 | TNT |
3.1
|
4.8M
|
TNT |
4.2
|
6.8M
|
| 2006 | TNT |
2.9
|
4.7M
|
TNT |
4.3
|
7.1M
|
| 2005 | TNT |
2.9
|
4.6M
|
TNT
|
4.9
|
8.1M
|
| 2004 | TNT |
2.9
|
5.0M
|
TNT
|
5.1
|
8.2M
|
| 2003 | TNT |
2.9
|
4.8M
|
TNT
|
6.6
|
10.8M
|
| 2002 | TNT |
2.8
|
5.2M
|
NBC
|
8.2
|
13.1M
|
(Saturday’s numbers from Sports Business Daily)
