NBC earned strong numbers for a flex-schedule clash between two of the NFL’s best teams.
Last week’s Chiefs/Broncos “Sunday Night Football” game drew a 15.5 final rating and 26.9 million viewers on NBC, up 41% in ratings and 48% in viewership from Ravens/Steelers last year (11.0, 18.2M), and up 24% and 33%, respectively, from Eagles/Giants in 2011 (12.5, 20.3M).
Chiefs/Broncos ranks as the most-viewed “SNF” telecast of the season, edging Broncos/Colts in Week 7 (26.947M to 26.943M). The 15.5 rating is the second-highest of the season, trailing Broncos/Colts (15.9).
Overall, Chiefs/Broncos ranks as the seventh-highest rated and sixth-most viewed regular season game on NBC since the network resumed airing games in 2006, and the most-viewed primetime NFL game in the month of November since Packers/Cowboys on ABC in 1996 (31.5M).
The game was also the most-viewed telecast of Week 7, edging the NFL national window on FOX (26.947M to 26.940M). This marks only the second time this season that “SNF” has been the most-viewed NFL telecast of the week.
Among adults 18-49, Sunday’s game drew a 9.9 rating — up 44% from last year (6.9), and up 30% from 2011 (7.6).
NBC averaged a 13.0 rating and 22.0 million viewers for NFL coverage through Week 11, which the network says is its best 11-week start since reacquiring rights to the league.
10 Most-Viewed “Sunday Night Football” Games on NBC
| # | Date | Away | Home | Net | Rating | Viewers |
|---|---|---|---|---|---|---|
| 1 | Sun., 12/30/12 | Washington | Cowboys | NBC |
17.0
|
30.3M
|
| 2 | Sun., 1/1/12 | Cowboys | Giants | NBC |
15.7
|
27.6M
|
| 3 | Sun., 9/9/12 | Steelers | Broncos | NBC |
16.5
|
27.6M
|
| 4 | Thu., 9/9/10 | Vikings | Saints | NBC |
16.5
|
27.5M
|
| 5 | Thu., 9/8/11 | Saints | Packers | NBC |
16.0
|
27.2M
|
| 6 | Sun., 11/17/13 | Chiefs | Broncos | NBC |
15.5
|
26.9M
|
| 7 | Sun., 10/20/13 | Broncos | Colts | NBC |
15.9
|
26.9M
|
| 8 | Sun., 9/11/11 | Cowboys | Jets | NBC |
15.3
|
25.8M
|
| 9 | Sun., 12/12/10 | Eagles | Cowboys | NBC |
15.2
|
25.7M
|
| 10 | Sun., 10/24/10 | Vikings | Packers | NBC |
15.4
|
25.7M
|
(Week 11 finals from Nielsen, NBC Sports Group Press Box)
