For the third straight week, ratings and viewership increased by double-digits for “Thursday Night Football.”
The Week 11 Colts/Titans “Thursday Night Football” game drew a 4.0 U.S. rating and 6.4 million viewers on NFL Network last week, up 18% in ratings and 20% in viewership from Dolphins/Bills last year (3.4, 5.4M), but down 7% and 9%, respectively, from Jets/Broncos in 2011 (4.3, 7.1M).
The game was the third straight on NFL Network to have a double-digit increase over last year, and the fourth of the last six.
Nine of the ten regularly scheduled NFL games on NFL Network this season have earned at least 6.0 million viewers, topping last year’s full-season total of seven.
(Week 11 finals from Bloomberg/Media Life Magazine)
