NASCAR has scored another year-over-year increase in overnight ratings.
NASCAR Sprint Cup racing from Las Vegas drew a 4.3 overnight rating on FOX Sunday afternoon, up 5% from last year (4.1) but down 7% from 2013 (4.6). All five NASCAR on FOX telecasts this season, including the Sprint Unlimited and Daytona Pole Qualifying, have had increases in overnights.
Though up from last year, the 4.3 is the third-lowest for the Las Vegas race since it moved to FOX in 2001, ahead of only last year and 2010 (4.1). The race has now earned less than a 5.0 overnight in five of the past six seasons, after topping that mark in each of the previous nine.
Despite the relatively low numbers, the race was the highest rated sporting event of the weekend in the metered markets — topping the Duke/North Carolina college basketball game on ESPN and final round of the PGA Tour at Doral, both of which earned a 2.6.
(Sun. numbers via Sports Business Daily)
