The first NASCAR race on NBCSN was not much of a draw, but it held steady with last year.
NASCAR Sprint Cup racing from Kentucky drew a 2.0 overnight rating on NBCSN Saturday night, even with last year* and down 17% from 2013 (2.4), both on TNT. It was the first telecast of the season on cable to avoid a decline in the metered markets.
The 2.0 is tied as the second-lowest overnight for a Sprint Cup race this season, matching Michigan last month and ahead of only Kansas in May (1.5) — both of which experienced rain delays. Those races aired on Fox Sports 1.
Saturday’s race was the first NASCAR telecast on NBCSN (previously VERSUS and OLN). NBCSN was in 81.6 million homes as of February, fewer than FS1 (84.8M), and the least for a NASCAR broadcaster since FX in the early 2000s.
* ShowBuzz Daily reported that last year’s race had a 2.1 overnight.
(Sun. numbers from twitter.com/nbcsportspr)
