Yet again, overnight ratings dropped for NASCAR on cable.
NASCAR Sprint Cup racing from Michigan earned a 2.4 overnight rating on NBCSN Sunday afternoon, down 20% from last year and 2013 (3.0 both years), when the race aired on ESPN.
So far this season, 11 of the 12 Sprint Cup races on cable have had a decline in overnights. The lone exception was Kentucky on NBCSN last month, which pulled even in the metered markets but ended up declining in the final tally.
Other than the Brickyard 400, which had a 2.9 overnight, each race on cable this season has failed to top the 2.5 mark. At this point last year, nine of the ten races on TNT and ESPN topped 2.5.
For the weekend, NASCAR on NBCSN was the top sporting event outside of the PGA Championship.
(Wknd. numbers via ShowBuzz Daily)
