NASCAR’s final race on cable this season had another decline in the metered markets.
NASCAR Sprint Cup racing from Martinsville, the seventh race in the Chase For the Cup, had a 1.9 overnight rating on NBCSN Sunday afternoon — down 17% from last year and 2013, which both aired on ESPN (2.3).
The 1.9 is the second-highest of this year’s Chase For the Cup on cable, trailing only a 2.5 for Talladega the previous week. The four other races on cable, not including rescheduled action from Charlotte, had either a 1.7 or 1.8.
Overnight ratings have now declined for 18 of the 19 Sprint Cup races on cable this season, with Kentucky in July the lone exception. That race, which was even in the metered markets, ended up declining in the final tally.
Despite the relatively low numbers, NASCAR on NBCSN easily topped Formula 1 racing from Mexico on the NBC broadcast network (0.6).
(Wknd. numbers via ShowBuzz Daily)
