CBS SEC ratings are trending back upward, with last week’s Alabama-Texas A&M game up by more than 70 percent.
Alabama-Texas A&M scored a 3.4 rating and 5.65 million viewers on the SEC on CBS last weekend, up 79% in ratings and 89% in viewership from last year (Alabama-Vanderbilt: 1.9, 2.99M) and up 3% and 2% respectively from 2016 (Florida-Tennessee: 3.3, 5.54M).
The Tide’s easy win was the highest rated and most-watched college football game of week four, marking the first time the SEC on CBS has topped the charts this season.
Head-to-head, it crushed the competing mid-afternoon games, TCU-Texas on FOX (1.7, 2.89M) and Clemson-Georgia Tech on ABC (1.2, 1.81M). It also topped third round coverage of the Tour Championship golf tournament, which saw Tiger Woods open a five-shot lead en route to his first PGA Tour win since 2013 (2.5, 3.87M).
Overall, Saturday’s game delivered the fifth-largest audience of the season on any network. Of the top ten games thus far, six have involved at least one SEC team — more than any other conference.
After a rough season last year, the SEC on CBS has rebounded thus far in 2018. All three windows that can be compared to last year have increased, with two up by more than 50 percent in both ratings and viewership.
The full list of week four college football ratings is available here.
[Numbers from Nielsen via ShowBuzz Daily 9.25]
