Sports Media Watch
  • Games Today
  • Schedules
    • NFL
      • Arizona Cardinals
      • Atlanta Falcons
      • Baltimore Ravens
      • Buffalo Bills
      • Carolina Panthers
      • Chicago Bears
      • Cleveland Browns
      • Cincinnati Bengals
      • Dallas Cowboys
      • Denver Broncos
      • Detroit Lions
      • Green Bay Packers
      • Houston Texans
      • Indianapolis Colts
      • Jacksonville Jaguars
      • Kansas City Chiefs
      • Las Vegas Raiders
      • Los Angeles Chargers
      • Los Angeles Rams
      • Miami Dolphins
      • Minnesota Vikings
      • New England Patriots
      • New Orleans Saints
      • New York Giants
      • New York Jets
      • Philadelphia Eagles
      • Pittsburgh Steelers
      • San Francisco 49ers
      • Seattle Seahawks
      • Tampa Bay Buccaneers
      • Tennessee Titans
      • Washington Commanders
    • College Sports
      • College Football
      • College Volleyball
      • Men’s College Basketball
      • Women’s College Basketball
      • College Baseball
      • College Softball
      • College Hockey
      • College Field Hockey
      • College Gymnastics
      • College Lacrosse
      • College Wrestling
      • College Soccer
    • NBA
      • NBA Playoffs
      • Atlanta Hawks
      • Boston Celtics
      • Brooklyn Nets
      • Charlotte Hornets
      • Chicago Bulls
      • Cleveland Cavaliers
      • Dallas Mavericks
      • Denver Nuggets
      • Detroit Pistons
      • Golden State Warriors
      • Houston Rockets
      • Indiana Pacers
      • Los Angeles Clippers
      • Los Angeles Lakers
      • Memphis Grizzlies
      • Miami Heat
      • Milwaukee Bucks
      • Minnesota Timberwolves
      • New Orleans Pelicans
      • New York Knicks
      • Oklahoma City Thunder
      • Orlando Magic
      • Philadelphia 76ers
      • Phoenix Suns
      • Portland Trail Blazers
      • Sacramento Kings
      • San Antonio Spurs
      • Toronto Raptors
      • Utah Jazz
      • Washington Wizards
      • NBA G-League
      • FIBA
    • MLB
      • World Baseball Classic
      • Arizona Diamondbacks
      • Athletics
      • Atlanta Braves
      • Baltimore Orioles
      • Boston Red Sox
      • Chicago Cubs
      • Chicago White Sox
      • Cincinnati Reds
      • Cleveland Guardians
      • Colorado Rockies
      • Detroit Tigers
      • Houston Astros
      • Kansas City Royals
      • Los Angeles Angels
      • Los Angeles Dodgers
      • Miami Marlins
      • Milwaukee Brewers
      • Minnesota Twins
      • New York Mets
      • New York Yankees
      • Philadelphia Phillies
      • Pittsburgh Pirates
      • San Diego Padres
      • San Francisco Giants
      • Seattle Mariners
      • St. Louis Cardinals
      • Tampa Bay Rays
      • Texas Rangers
      • Toronto Blue Jays
      • Washington Nationals
    • NHL
      • Stanley Cup Playoffs
      • Anaheim Ducks
      • Boston Bruins
      • Buffalo Sabres
      • Calgary Flames
      • Carolina Hurricanes
      • Chicago Blackhawks
      • Colorado Avalanche
      • Columbus Blue Jackets
      • Dallas Stars
      • Detroit Red Wings
      • Edmonton Oilers
      • Florida Panthers
      • Los Angeles Kings
      • Minnesota Wild
      • Montreal Canadiens
      • Philadelphia Flyers
      • Pittsburgh Penguins
      • Nashville Predators
      • New Jersey Devils
      • New York Islanders
      • New York Rangers
      • Ottawa Senators
      • San Jose Sharks
      • Seattle Kraken
      • St. Louis Blues
      • Tampa Bay Lightning
      • Toronto Maple Leafs
      • Utah Mammoth
      • Vancouver Canucks
      • Vegas Golden Knights
      • Washington Capitals
      • Winnipeg Jets
      • IIHF
    • WNBA
      • Atlanta Dream
      • Chicago Sky
      • Connecticut Sun
      • Dallas Wings
      • Golden State Valkyries
      • Indiana Fever
      • Las Vegas Aces
      • Los Angeles Sparks
      • Minnesota Lynx
      • New York Liberty
      • Phoenix Mercury
      • Portland Fire
      • Seattle Storm
      • Toronto Tempo
      • Washington Mystics
    • Tennis
      • Australian Open
      • Indian Wells
      • Miami Open
      • French Open
      • Wimbledon
      • US Open
    • Golf
      • PGA Tour
      • LPGA
      • LIV Golf
      • TGL
      • The Masters
      • PGA Championship
      • U.S. Open
      • U.S. Women’s Open
      • British Open
      • Ryder Cup
    • Club Soccer
      • Premier League
      • MLS
      • NWSL
      • UEFA Champions League
      • Serie A
      • Bundesliga
      • LaLiga
    • International Soccer
      • FIFA World Cup
      • FIFA Club World Cup
      • Concacaf Gold Cup
      • UEFA Women’s Euros
    • Olympic Sports
      • Olympic Games
      • US Olympic Trials
      • Figure skating
      • Elite gymnastics
      • Track & Field
      • Cycling
    • Motorsports
      • NASCAR
      • Formula 1
      • IndyCar
      • NHRA
    • CFL
    • UFL
    • UFC
    • PBA Tour
    • Little League
    • Pro Lacrosse
    • Pro Volleyball
    • Athletes Unlimited
    • The Basketball Tournament
    • Unrivaled
    • PWHL
    • BIG3
  • Ratings
    • Ratings Tracker
    • Ratings Predictions
    • College Football TV Ratings
  • Features
    • Monday Musings
    • The Needle
    • On the Air
    • On Location
  • News
    • By sport
      • NFL
      • College football
      • NBA
      • WNBA
      • MLB
      • NHL
      • Soccer
      • Golf
      • Motorsports
      • Horse racing
      • Tennis
      • College basketball
      • Other College Sports
      • Combat sports
      • Olympics
      • Other sports
    • By network
      • RSNs
      • ESPN
      • ABC
      • FOX
      • NBC
      • CBS
      • TNT Sports
      • Amazon
      • Netflix
      • Apple
      • Golf Channel
      • NFL Network
      • MLB Network
      • Nexstar
      • Scripps
      • Univision
    • By topic
      • Rights Deals
      • Broadcasters
  • Podcast
  • Contact
No Result
View All Result
Sports Media Watch
Today's Games
  • NFL Schedule
  • CFB Schedule
  • All Schedules
  • CFB Ratings
  • Ratings Tracker
  • Ratings News
  • Podcast

Home › Features › Ratings predictions › Ratings predictions: Cowboys-Saints and more

Ratings predictions: Cowboys-Saints and more

by Jon Lewis
7 years ago
Share
Share
  • Share on X (Twitter)
  • Share on Bluesky
  • Share on Threads
  • Share via Email
  • Copy Link
3
ATLANTA, GA - NOVEMBER 12: Dallas Cowboys owner Jerry Jones is seen prior to an NFL football game between the Dallas Cowboys and the Atlanta Falcons on November 12, 2017 at Mercedes-Benz Stadium in Atlanta, GA. The Atlanta Falcons won the game 27-7. (Photo by Todd Kirkland/Icon Sportswire)

ATLANTA, GA - NOVEMBER 12: Dallas Cowboys owner Jerry Jones is seen prior to an NFL football game between the Dallas Cowboys and the Atlanta Falcons on November 12, 2017 at Mercedes-Benz Stadium in Atlanta, GA. The Atlanta Falcons won the game 27-7. (Photo by Todd Kirkland/Icon Sportswire)

Predicting Cowboys-Saints ratings and more, including Week 4 college football games and NASCAR’s “Roval” at Charlotte.

NFL: Cowboys-Saints (8:20p Sun NBC)

The absence of Drew Brees takes a little of the luster off of Cowboys-Saints, but NBC should still expect strong numbers for one of the NFL’s glamour matchups. New Orleans proved last week that they can draw even with Brees sidelined; their win over Seattle posted the highest Week 3 rating in four years. This week’s game is likely to hit a high of its own. Sunday Night Football has not cracked even a 10.5 rating in Week 4 since 2015 — when it drew a 14.1 for Cowboys-Saints. Prediction: 12.8.

NFL: mostly Vikings-Bears (4:25p Sun CBS)

The NFL national window has posted an increase in each week this season, a streak that could continue on Sunday. While Vikings-Bears is not the greatest quarterback matchup, it does pit a pair of tradition-rich 2-1 teams. Last year’s comparable window, which featured Saints-Giants, set a reachable bar with a 12.1. Prediction: 12.5.

CFB: Ohio State-Nebraska (7:30p Sat ABC)

ABC’s Saturday Night Football gets a Big Ten matchup for the first time this season as Ohio State faces unranked Nebraska. Ratings will surely plunge from last year’s 5.3 for a top-ten Ohio State-Penn State game, but on a ho-hum college football Saturday, it should still top the charts. Prediction: 3.3.

CFB: Mississippi-Alabama (3:30p Sat CBS)

Alabama is favored by 38 over Mississippi Saturday, which would constitute a nailbiter compared to the Tide’s 55-point win last year or its 63-point win in 2017. CBS might be hoping for a flashback to the middle of this decade, when Mississippi reeled off back-to-back upsets of Alabama. Not likely. Luckily for the network, last year’s Tennessee-Georgia game set a low bar (2.3). Prediction: 2.6.

MLB: mostly Cubs-Cardinals (7p Sat FOX)

A shift from the afternoon to primetime is usually a good recipe for a ratings increase, but with the Cubs out of the playoff picture, a decline seems likely for Saturday’s MLB on FOX season finale. Last year’s comparable window, which featured the same matchup in an earlier 1 PM ET window, had a 1.4. Prediction: 1.2.

NASCAR Cup Series playoffs: Charlotte (2:30p Sun NBC)

Ratings have increased for 12 Cup Series races this season, the most in a single year since 2013. It would make sense that the Charlotte “Roval” — one of just four races to increase last season — would join that list. Then again, back-to-back gains might be too much to ask, especially if the novelty of the “Roval” wears off. Last year’s race had a 1.95. Prediction: 2.0.

WNBA Finals: Sun-Mystics Game 1 (3p Sun ESPN)

Eastern Conference teams are 5-19 in WNBA Finals games this decade, and 0-15 if one excludes the Indiana Fever. The East is a lock to fare better this year, given that Connecticut is facing Washington for the title. Also a lock? Ratings for Game 1 on ESPN will increase over last year’s opener on ESPNEWS. Prediction: 0.32.

Last week’s results

— CFB: Notre Dame-Georgia. Prediction: 5.3; result: 5.4
— CFB: Michigan-Wisconsin. Prediction: 3.4; result: 3.1
— NFL: mostly Ravens-Chiefs. Prediction: 9.0; result: 8.3
— NFL: Rams-Browns. Prediction: 11.0; result: 10.8
— NFL: mostly Broncos-Packers or Dolphins-Cowboys. Prediction: 8.8; result: 10.8
— MLB: Phillies-Indians. Prediction: 0.6; result: 0.42
— NASCAR Cup Series: Richmond. Prediction: 1.2; result: 1.1
— IndyCar: Laguna Sega. Prediction: 0.6; result: 0.5

Tags: CFB on ABCMLB on Fox SportsNASCAR on Fox SportsNFL on CBSNFL on NBCSEC on CBSSunday Night FootballWNBA on ESPN/ABC
Previous Post

Slight bump for NASCAR at Richmond, but still low

Next Post

NFL overnights: SNF, doubleheader, hit highs; FOX posts first drop

Jon Lewis

Jon Lewis has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. You can contact him here or on the social media websites X (Twitter) or Bluesky.

Related

The Milwaukee Brewers celebrate after winning baseball's World Series against the Tampa Bay Rays, Wednesday, Oct. 28, 2026, in St. Petersburg, Fla. (AP Photo/Phelan M. Ebenhack)

MLB Postseason viewership hurt by World Series, but still on the high side

by Jon Lewis
3 days ago
18

The MLB Postseason was among the most-watched in recent years, but a shorter and lesser-watched World Series knocked viewership...

Seattle Seahawks nose tackle Byron Murphy II (91) attempts to sack Kansas City Chiefs quarterback Patrick Mahomes (15) during an NFL football game in Seattle, Sunday, Oct. 25, 2026. (AP Photo/Ben VanHouten)

NFL viewership growth is picking up pace

by Jon Lewis
5 days ago
0

NFL viewership is trending further ahead of last year's pace by the week. NFL regular season windows were averaging...

Milwaukee Brewers shortstop Cooper Pratt watches his solo home run off Tampa Bay Rays pitcher Ian Seymour, right, leave the park during the 12th inning of Game 4 of baseball's World Series, Wednesday, Oct. 28, 2026, in St. Petersburg, Fla., between the Milwaukee Brewers and the Tampa Bay Rays. (AP Photo/Morry Gash)

World Series viewership bounces back in final games

by Jon Lewis
5 days ago
27

After the bottom fell out in Game 3, World Series viewership rebounded in the final games. Tuesday's Brewers-Rays World...

Texas quarterback Arch Manning, left, celebrates with a jump in the end zone with Texas running back Michael Terry III (11) during the second half of an NCAA college football game in Austin, Texas, Saturday, Oct. 24, 2026. (AP Photo/Stephen Spillman)

ABC “Saturday Night Football” is top CFB window of week eight, season

by Jon Lewis
6 days ago
9

Two decades in, ABC's "Saturday Night Football" is the most-watched college football window for a second-straight season. ABC's "Saturday...

SMW Podcast

Bomani Jones joins the pod, plus thoughts on Ernie Johnson's exit, World Series ratings and more
0:000:00
Sports Ratings Tracker
logoSuperMotocross
The SMX World Championship Series, including the indoor AMA Supercross Championship and outdoor Pro Motocross Championship, averaged 614,000 viewers on NBC across a Nielsen-measured linear audience and streaming viewership tracked by Adobe Analytics — up 17% from last year.
logoNielsen updates NBC NFL viewership
Nielsen has reprocessed the viewership for NBC’s four NFL games from Week 1-3 of the season. The Patriots-Seahawks Kickoff Game has been updated to 25.2 million, up from an originally-reported 25.1 million. The Week 1 Cowboys-Giants “Sunday Night Football” game has been updated to 25.82 million, up from 25.66 million. Colts-Chiefs the following week has been updated to 24.43 million, up from 24.29 million. Finally, Rams-Broncos in Week 3 has been updated to 20.96 million, up from 20.77 million.
logoWNBA Semis
Last Wednesday’s Liberty-Dream WNBA semifinal Game 2 averaged 1.4 million viewers on ESPN, down from Mercury-Lynx in the comparable window last year (1.5M). Last year’s games took place earlier in the calendar and did not face the MLB Postseason. Read more
logoALDS
The MLB American League Division Series was averaging 3.4 million viewers on TNT Sports through Thursday, up 2% from last year’s ALDS on Fox Sports. Last Thursday’s Guardians-White Sox Game 4 averaged 3.8 million opposite NFL “Thursday Night Football,” on par with Brewers-Cubs in the same window last year. Read more
logoPresidents Cup
Final round coverage of golf’s Presidents Cup averaged 2.0 million viewers on NBC last Sunday across a Nielsen-measured linear audience (1.1 rating, 1.88M viewers) and streaming viewership tracked by Adobe Analytics — up 37% from the previous edition two years ago and the highest since 2017 (four telecasts).
logoNASCAR “Big Data”
NASCAR last week resumed reporting the official Nielsen “Big Data + Panel” ratings and viewership figures for its races, a move that coincides with Nielsen having rolled out a modified version of the methodology at the end of last month. The first race following that decision, Darlington over Labor Day weekend, averaged a 1.0 rating and 1.98 million viewers on USA Network — up 6% and 5% respectively from last year (1.0, 1.9M). Read more
logoDaytona
NASCAR Cup Series racing from Daytona averaged a 1.7 rating and 3.12 million viewers on NBC a week ago Saturday, per the “Big Data + Panel” methodology that is the official Nielsen currency, and a 1.8 and 3.51 million under the old “panel-only” metric NASCAR now publicizes for its races. Read more
Add SMW as a trusted source in Google News.

Latest Posts

On the Air: Will Aikman controversy blow back on Joe Buck?

Monday Musings: The More Things Change

Michael Wilbon taking leave of absence from “PTI” due to health issues

Weekday matinee WNBA Finals Game 6 audience on par with primetime games

MLB Postseason viewership hurt by World Series, but still on the high side

WNBA Finals nears Game 5 high, but viewership takes hit from competition

Sports Media Watch

About • Contact • Report an Error • Privacy

© 2026 Jon Lewis, Sports Media Watch

No Result
View All Result
  • Games Today
  • Schedules
    • NFL
      • Arizona Cardinals
      • Atlanta Falcons
      • Baltimore Ravens
      • Buffalo Bills
      • Carolina Panthers
      • Chicago Bears
      • Cleveland Browns
      • Cincinnati Bengals
      • Dallas Cowboys
      • Denver Broncos
      • Detroit Lions
      • Green Bay Packers
      • Houston Texans
      • Indianapolis Colts
      • Jacksonville Jaguars
      • Kansas City Chiefs
      • Las Vegas Raiders
      • Los Angeles Chargers
      • Los Angeles Rams
      • Miami Dolphins
      • Minnesota Vikings
      • New England Patriots
      • New Orleans Saints
      • New York Giants
      • New York Jets
      • Philadelphia Eagles
      • Pittsburgh Steelers
      • San Francisco 49ers
      • Seattle Seahawks
      • Tampa Bay Buccaneers
      • Tennessee Titans
      • Washington Commanders
    • College Sports
      • College Football
      • College Volleyball
      • Men’s College Basketball
      • Women’s College Basketball
      • College Baseball
      • College Softball
      • College Hockey
      • College Field Hockey
      • College Gymnastics
      • College Lacrosse
      • College Wrestling
      • College Soccer
    • NBA
      • NBA Playoffs
      • Atlanta Hawks
      • Boston Celtics
      • Brooklyn Nets
      • Charlotte Hornets
      • Chicago Bulls
      • Cleveland Cavaliers
      • Dallas Mavericks
      • Denver Nuggets
      • Detroit Pistons
      • Golden State Warriors
      • Houston Rockets
      • Indiana Pacers
      • Los Angeles Clippers
      • Los Angeles Lakers
      • Memphis Grizzlies
      • Miami Heat
      • Milwaukee Bucks
      • Minnesota Timberwolves
      • New Orleans Pelicans
      • New York Knicks
      • Oklahoma City Thunder
      • Orlando Magic
      • Philadelphia 76ers
      • Phoenix Suns
      • Portland Trail Blazers
      • Sacramento Kings
      • San Antonio Spurs
      • Toronto Raptors
      • Utah Jazz
      • Washington Wizards
      • NBA G-League
      • FIBA
    • MLB
      • World Baseball Classic
      • Arizona Diamondbacks
      • Athletics
      • Atlanta Braves
      • Baltimore Orioles
      • Boston Red Sox
      • Chicago Cubs
      • Chicago White Sox
      • Cincinnati Reds
      • Cleveland Guardians
      • Colorado Rockies
      • Detroit Tigers
      • Houston Astros
      • Kansas City Royals
      • Los Angeles Angels
      • Los Angeles Dodgers
      • Miami Marlins
      • Milwaukee Brewers
      • Minnesota Twins
      • New York Mets
      • New York Yankees
      • Philadelphia Phillies
      • Pittsburgh Pirates
      • San Diego Padres
      • San Francisco Giants
      • Seattle Mariners
      • St. Louis Cardinals
      • Tampa Bay Rays
      • Texas Rangers
      • Toronto Blue Jays
      • Washington Nationals
    • NHL
      • Stanley Cup Playoffs
      • Anaheim Ducks
      • Boston Bruins
      • Buffalo Sabres
      • Calgary Flames
      • Carolina Hurricanes
      • Chicago Blackhawks
      • Colorado Avalanche
      • Columbus Blue Jackets
      • Dallas Stars
      • Detroit Red Wings
      • Edmonton Oilers
      • Florida Panthers
      • Los Angeles Kings
      • Minnesota Wild
      • Montreal Canadiens
      • Philadelphia Flyers
      • Pittsburgh Penguins
      • Nashville Predators
      • New Jersey Devils
      • New York Islanders
      • New York Rangers
      • Ottawa Senators
      • San Jose Sharks
      • Seattle Kraken
      • St. Louis Blues
      • Tampa Bay Lightning
      • Toronto Maple Leafs
      • Utah Mammoth
      • Vancouver Canucks
      • Vegas Golden Knights
      • Washington Capitals
      • Winnipeg Jets
      • IIHF
    • WNBA
      • Atlanta Dream
      • Chicago Sky
      • Connecticut Sun
      • Dallas Wings
      • Golden State Valkyries
      • Indiana Fever
      • Las Vegas Aces
      • Los Angeles Sparks
      • Minnesota Lynx
      • New York Liberty
      • Phoenix Mercury
      • Portland Fire
      • Seattle Storm
      • Toronto Tempo
      • Washington Mystics
    • Tennis
      • Australian Open
      • Indian Wells
      • Miami Open
      • French Open
      • Wimbledon
      • US Open
    • Golf
      • PGA Tour
      • LPGA
      • LIV Golf
      • TGL
      • The Masters
      • PGA Championship
      • U.S. Open
      • U.S. Women’s Open
      • British Open
      • Ryder Cup
    • Club Soccer
      • Premier League
      • MLS
      • NWSL
      • UEFA Champions League
      • Serie A
      • Bundesliga
      • LaLiga
    • International Soccer
      • FIFA World Cup
      • FIFA Club World Cup
      • Concacaf Gold Cup
      • UEFA Women’s Euros
    • Olympic Sports
      • Olympic Games
      • US Olympic Trials
      • Figure skating
      • Elite gymnastics
      • Track & Field
      • Cycling
    • Motorsports
      • NASCAR
      • Formula 1
      • IndyCar
      • NHRA
    • CFL
    • UFL
    • UFC
    • PBA Tour
    • Little League
    • Pro Lacrosse
    • Pro Volleyball
    • Athletes Unlimited
    • The Basketball Tournament
    • Unrivaled
    • PWHL
    • BIG3
  • Ratings
    • Ratings Tracker
    • Ratings Predictions
    • College Football TV Ratings
  • Features
    • Monday Musings
    • The Needle
    • On the Air
    • On Location
  • News
    • By sport
      • NFL
      • College football
      • NBA
      • WNBA
      • MLB
      • NHL
      • Soccer
      • Golf
      • Motorsports
      • Horse racing
      • Tennis
      • College basketball
      • Other College Sports
      • Combat sports
      • Olympics
      • Other sports
    • By network
      • RSNs
      • ESPN
      • ABC
      • FOX
      • NBC
      • CBS
      • TNT Sports
      • Amazon
      • Netflix
      • Apple
      • Golf Channel
      • NFL Network
      • MLB Network
      • Nexstar
      • Scripps
      • Univision
    • By topic
      • Rights Deals
      • Broadcasters
  • Podcast
  • Contact

© 2026 Jon Lewis, Sports Media Watch