Sports Media Watch
  • Games Today
  • Schedules
    • NFL
      • Arizona Cardinals
      • Atlanta Falcons
      • Baltimore Ravens
      • Buffalo Bills
      • Carolina Panthers
      • Chicago Bears
      • Cleveland Browns
      • Cincinnati Bengals
      • Dallas Cowboys
      • Denver Broncos
      • Detroit Lions
      • Green Bay Packers
      • Houston Texans
      • Indianapolis Colts
      • Jacksonville Jaguars
      • Kansas City Chiefs
      • Las Vegas Raiders
      • Los Angeles Chargers
      • Los Angeles Rams
      • Miami Dolphins
      • Minnesota Vikings
      • New England Patriots
      • New Orleans Saints
      • New York Giants
      • New York Jets
      • Philadelphia Eagles
      • Pittsburgh Steelers
      • San Francisco 49ers
      • Seattle Seahawks
      • Tampa Bay Buccaneers
      • Tennessee Titans
      • Washington Commanders
    • NCAA
      • College Football
      • College Volleyball
      • Men’s College Basketball
      • Women’s College Basketball
      • College Softball
      • College Baseball
      • Men’s College Hockey
      • Women’s College Hockey
      • Field Hockey
      • College Gymnastics
      • Men’s College Lacrosse
      • Women’s College Lacrosse
      • College Wrestling
      • Men’s College Soccer
      • Women’s College Soccer
    • NBA
      • NBA Playoffs
      • Atlanta Hawks
      • Boston Celtics
      • Brooklyn Nets
      • Charlotte Hornets
      • Chicago Bulls
      • Cleveland Cavaliers
      • Dallas Mavericks
      • Denver Nuggets
      • Detroit Pistons
      • Golden State Warriors
      • Houston Rockets
      • Indiana Pacers
      • Los Angeles Clippers
      • Los Angeles Lakers
      • Memphis Grizzlies
      • Miami Heat
      • Milwaukee Bucks
      • Minnesota Timberwolves
      • New Orleans Pelicans
      • New York Knicks
      • Oklahoma City Thunder
      • Orlando Magic
      • Philadelphia 76ers
      • Phoenix Suns
      • Portland Trail Blazers
      • Sacramento Kings
      • San Antonio Spurs
      • Toronto Raptors
      • Utah Jazz
      • Washington Wizards
      • NBA G-League
      • FIBA
    • MLB
      • World Baseball Classic
      • Arizona Diamondbacks
      • Athletics
      • Atlanta Braves
      • Baltimore Orioles
      • Boston Red Sox
      • Chicago Cubs
      • Chicago White Sox
      • Cincinnati Reds
      • Cleveland Guardians
      • Colorado Rockies
      • Detroit Tigers
      • Houston Astros
      • Kansas City Royals
      • Los Angeles Angels
      • Los Angeles Dodgers
      • Miami Marlins
      • Milwaukee Brewers
      • Minnesota Twins
      • New York Mets
      • New York Yankees
      • Philadelphia Phillies
      • Pittsburgh Pirates
      • San Diego Padres
      • San Francisco Giants
      • Seattle Mariners
      • St. Louis Cardinals
      • Tampa Bay Rays
      • Texas Rangers
      • Toronto Blue Jays
      • Washington Nationals
    • NHL
      • Stanley Cup Playoffs
      • Anaheim Ducks
      • Boston Bruins
      • Buffalo Sabres
      • Calgary Flames
      • Carolina Hurricanes
      • Chicago Blackhawks
      • Colorado Avalanche
      • Columbus Blue Jackets
      • Dallas Stars
      • Detroit Red Wings
      • Edmonton Oilers
      • Florida Panthers
      • Los Angeles Kings
      • Minnesota Wild
      • Montreal Canadiens
      • Philadelphia Flyers
      • Pittsburgh Penguins
      • Nashville Predators
      • New Jersey Devils
      • New York Islanders
      • New York Rangers
      • Ottawa Senators
      • San Jose Sharks
      • Seattle Kraken
      • St. Louis Blues
      • Tampa Bay Lightning
      • Toronto Maple Leafs
      • Utah Mammoth
      • Vancouver Canucks
      • Vegas Golden Knights
      • Washington Capitals
      • Winnipeg Jets
      • IIHF
    • WNBA
      • Atlanta Dream
      • Chicago Sky
      • Connecticut Sun
      • Dallas Wings
      • Golden State Valkyries
      • Indiana Fever
      • Las Vegas Aces
      • Los Angeles Sparks
      • Minnesota Lynx
      • New York Liberty
      • Phoenix Mercury
      • Seattle Storm
      • Washington Mystics
    • Tennis
      • Australian Open
      • Indian Wells
      • Miami Open
      • French Open
      • Wimbledon
      • US Open
    • Golf
      • PGA Tour
      • LPGA
      • LIV Golf
      • TGL (Golf)
      • The Masters
      • PGA Championship
      • U.S. Open
      • U.S. Women’s Open
      • British Open
      • Ryder Cup
    • Soccer
      • FIFA Club World Cup
      • Concacaf Gold Cup
      • UEFA Women’s Euros
      • Premier League
      • UEFA Champions League
      • MLS
      • NWSL
      • Serie A
      • Bundesliga
      • La Liga
    • Olympic Sports
      • Olympic Games
      • US Olympic Trials
      • Figure skating
      • Elite gymnastics
      • Track & Field
    • Motorsports
      • NASCAR
      • Formula 1
      • IndyCar
      • NHRA
    • Little League
    • The Basketball Tournament
    • Premier Lacrosse League
    • Tour de France
    • CFL
    • Unrivaled (WBB)
    • UFC
    • PWHL
    • UFL
    • PBA Tour
  • Ratings
    • Ratings Tracker
    • Ratings Predictions
    • College Football TV Ratings
  • Features
    • Monday Musings
    • The Needle
    • On the Air
    • SMW Podcast
  • News
    • By sport
      • NFL
      • College football
      • NBA
      • WNBA
      • MLB
      • NHL
      • Soccer
      • Golf
      • Motorsports
      • Horse racing
      • Tennis
      • College basketball
      • Other College Sports
      • Combat sports
      • Olympics
      • Other sports
    • By network
      • RSNs
      • ESPN
      • ABC
      • FOX
      • NBC
      • CBS
      • TNT Sports
      • Amazon
      • Netflix
      • Apple
      • Golf Channel
      • NFL Network
      • MLB Network
      • Nexstar
      • Scripps
      • Univision
    • By topic
      • Rights Deals
      • Broadcasters
  • Contact
No Result
View All Result
Sports Media Watch
Today's Games
  • NBA Schedule
  • MLB Schedule
  • All Schedules
  • Ratings Tracker
  • Ratings News
  • Podcast

Home › Linear Media › Disney › ESPN › Ratings: Masters, NBA, MLB and more

Ratings: Masters, NBA, MLB and more

by Jon Lewis
4 years ago
Share
Share
  • Share on X (Twitter)
  • Share on Bluesky
  • Share on Threads
  • Share via Email
  • Copy Link
1

The Masters scored a four-year high for the second time in as many days Friday. Plus: ABC’s regular season NBA coverage increased double-digits over last year; MLB Opening Night hit a viewership high, albeit with some caveats; and more, including a multi-year high for NASCAR at Richmond.

Second-straight four-year high for the Masters

Friday’s second round of the Masters golf tournament averaged a 1.9 rating and 3.5 million viewers, per Nielsen fast-nationals that do not include out-of-home data — the tournament’s largest cable audience since the second round in 2018 (3.9M).

The preliminary audience peaked at 4.6 million viewers from 6:30-6:45 PM ET, toward the end of Tiger Woods’ round.

ESPN averaged 3.3 million viewers for its two-day Masters coverage, up 31% from last year and the network’s highest average since 2018. That figure will rise with the addition of out-of-home and additional streaming data for Friday’s coverage.

ABC’s NBA audience up double-digits; moribund Lakers continue to draw

ABC averaged 3.03 million viewers for its 19-game NBA regular season schedule, up 13% from last year and up 3% from two seasons ago. Its season finale, Nuggets-Lakers last Sunday, drew a 1.7 rating and 2.89 million — up 75% in ratings and as much as 64% in viewership from Lakers-Clippers on the same Sunday last year (1.0, 1.76M*) and comfortably ahead of its more meaningful Mavericks-Bucks lead-in (1.2, 2.11M).

Despite the Lakers’ elimination from the playoffs and the absence of LeBron James, Stephen Curry and Anthony Davis, Lakers-Warriors averaged 1.64 million on TNT Thursday — up as much as 45% from Suns-Clippers last year (1.13M*). Celtics-Bucks drew a 0.8 (+36%) and 1.35 million (+35%*) earlier in the night.

In other action, Nets-Knicks scored a combined 1.46 million across ESPN and ESPN2 Wednesday, the latter chipping in just 152,000 for a special retrospective broadcast modeled after NBA coverage of past decades — up 46% from Pelicans-Nets on ESPN alone last year (1.00M*). The Suns-Clippers nightcap had 1.02 million, down at least 12% from last year’s Jazz-Suns (1.16M*).

Rounding out the recent slate, Bucks-Bulls drew a 0.8 and 1.21 million on ESPN Tuesday — up 58% in ratings and as much as 54% in viewership from Sixers-Celtics on TNT last year (0.48, 782K*).

Reds-Braves hits high, with caveats

Thursday’s Reds-Braves Major League Baseball Opening Night game averaged a 0.8 rating and 1.37 million viewers on ESPN2, marking the largest Opening Day MLB audience — excluding the months-delayed season two years ago — since 2018 (Giants-Dodgers: 1.97M). Keep in mind ESPN’s featured Opening Day game last year (Mets-Nationals) was postponed at the last minute and that the equivalent 2019 window (Red Sox-Mariners: 1.19M) faced men’s NCAA Tournament games.

The Opening Night telecast on ESPN2 comfortably outdrew the competing Masters re-air on ESPN (886K) and edged TNT’s competing Celtics-Bucks NBA game (1.35M), though it was no match for Lakers-Warriors later in the night (1.64M).

Plus: NASCAR, NHL, PGA Tour, ANWA

NASCAR Cup Series racing from Richmond averaged a 2.3 rating and 3.96 million viewers on FOX last Sunday, up 15% in ratings and as much as 19% in viewership from last year (2.0, 3.32M) and the most-watched edition of the race since 2017 (4.58M). The previous day’s Xfinity Series race had a 0.53 and 833,000 on FS1; there was no equivalent race last year. … Penguins-Avalanche drew a 0.52 and 990,000 on ABC Hockey Saturday last weekend, the network’s top Saturday window in six weeks. The following day, TNT narrowly scored its top Sunday audience of the season with 349,000 for Islanders-Devils. The network’s Wednesday doubleheader of Lightning-Capitals and Flames-Ducks chipped in 368,000 and 134,000 viewers respectively. … Coverage of last week’s PGA Tour Texas Open averaged a 1.1 and 1.69 million on NBC last Saturday and a 1.45 and 2.32 million last Sunday, marking the least-watched third and final round of the tournament since 2014 (1.76M) and 2018 (2.27M), respectively. … The final round of last Saturday’s Augusta National Women’s Amateur averaged a 0.59 and 859,000 on NBC, marking the smallest final round audience in its three-year history.

All of last year’s comparable figures are pending revision due to Nielsen’s undercount of out-of-home viewing.

[Nielsen estimates from ESPN PR, ShowBuzz Daily 4.5, 4.6, 4.7, 4.8; Programming Insider 4.8]

Tags: Avalanche TV RatingsBraves TV RatingsBucks TV RatingsBulls TV RatingsCapitals TV RatingsClippers TV RatingsDevils TV RatingsDucks TV RatingsFinal RatingsFlames TV RatingsGolf on ESPNGolf on NBCGolf RatingsIslanders TV RatingsKnicks TV RatingsLakers TV RatingsLightning TV RatingsMasters ratingsMavericks TV RatingsMLB on ESPNMLB Opening Day RatingsNASCAR on Fox SportsNASCAR RatingsNASCAR Xfinity SeriesNBA on ABCNBA RatingsNets TV RatingsNHL on ABCNHL on TNTNHL RatingsNuggets TV RatingsPenguins TV RatingsReds TV RatingsSuns TV RatingsWarriors TV Ratings
Previous Post

Masters opens with largest Thursday audience in four years

Next Post

Ratings predictions: Masters, “Kay-Rod,” NBA finales and more

Jon Lewis

Jon Lewis has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. You can contact him here or on the social media websites X (Twitter) or Bluesky.

Related

Boston Celtics' Jaylen Brown, left, tries to get past Philadelphia 76ers' VJ Edgecombe during the first half of Game 4 in a first-round NBA basketball playoffs series Sunday, April 26, 2026, in Philadelphia. (AP Photo/Matt Slocum)

NBA playoff viewership rising at accelerating rate through Sunday

by Jon Lewis
5 days ago
7

The new NBA media rights deal has already been a boon for the league's playoff viewership.

Minnesota Wild players celebrate after their team's win over the Dallas Stars during overtime of Game 4 in the first round of the NHL Stanley Cup hockey playoffs Saturday, April 25, 2026, in St. Paul, Minn. (AP Photo/Matt Krohn)

Stanley Cup playoff viewership remains hot through second weekend

by Jon Lewis
5 days ago
8

The hot start to the Stanley Cup Playoffs has sustained itself through the second weekend of play.

KANSAS CITY, MO - JANUARY 21: A view of an NBC Sports microphone before an AFC divisional playoff game between the Jacksonville Jaguars and Kansas City Chiefs on January 21, 2023 at GEHA Field at Arrowhead Stadium in Kansas City, MO. (Photo by Scott Winters/Icon Sportswire)

News: “Football Night,” Paramount-WBD, NWSL and more

by Derek Futterman
6 days ago
6

Chris Simms is leaving NBC "Football Night in America," while Mike Florio is remaining with the show; John Malone...

The Football Night in America set is seen before an NFL football game between the Houston Texans and the Detroit Lions, Sunday, Nov. 10, 2024, in Houston. (AP Photo/David J. Phillip)

News: Football Night, Winter Classic, Lawson and more

by Jon Lewis
1 week ago
6

NBC's "Football Night in America" is officially moving on-site every week of the season.

Sponsored
YouTube TV
Get $75 off YouTube TV ($15 off for 5 months) when you sign up today. New users only. Cancel Anytime. Terms apply
Sports Ratings Tracker
logoTalladega
Last weekend’s NASCAR Cup Series race from Talladega (Ala.) averaged a 2.1 rating and 3.97 million viewers on FOX, down a tick in ratings and 2% in viewership from last year (2.2, 4.04M). Excluding 2020, when the race was delayed several weeks and then postponed due to rain, Carson Hocevar’s win was the least-watched spring Talladega race since it began airing on FOX in 2001. Read more
logoNBA Playoffs on NBC
Monday’s Pistons-Magic first round NBA playoff Game 4 averaged a combined 5.4 million viewers on NBC across Nielsen and Adobe Analytics, up 155% from a Nielsen-only audience of 2.1 million for a non-exclusive Cavaliers-Heat Game 4 on TNT Sports last year. Read more
logoStanley Cup Update
Coverage of the NHL Stanley Cup Playoffs was averaging 1.15 million viewers through the first five days, up 76% from last year and the highest average on record at that point of the postseason. This year’s average is up 30% from the previous high of 887,000 in 2012, and up 39% from the previous high during the current media rights deal — 832,000 in 2024.
logoWomen’s National Championship
Last Sunday’s Wisconsin-Ohio State NCAA women’s hockey national title game averaged 39,000 viewers on ESPNU, down 9% from the same matchup last year (43K).
logoNCAA Women’s Tournament
The NCAA women’s basketball tournament was averaging 628,000 viewers through the first two rounds, up 4% from last year (602K) and behind the Caitlin Clark-fueled levels of 2024 as the highest average since 2009. Note that the 4% increase is well within the margin that can be explained entirely by Nielsen’s shift to “Big Data + Panel” methodology. Read more
logoDarlington
Last Sunday’s NASCAR Cup Series race from Darlington (S.C.) averaged a 1.3 rating and 2.43 million viewers on FS1, up a tick in ratings but down 1% in viewership from Homestead-Miami on the same weekend last year (1.2, 2.46M). Read more
logoParalympics
The NBC family of networks averaged 1.1 million viewers for the recently-concluded Milan-Cortina Winter Paralympics, per a combination of Nielsen and Adobe Analytics — up 24% from the previous edition in Beijing four years ago. That is outside the range that would be explained by Nielsen methodological changes. Read more

Latest Posts

John Sterling passes away at 87

Push the tempo: Kentucky Derby sets new viewership mark

On the Air: Are there enough quality analysts for NBC’s MLB approach to work?

Big Ten disputes inclusion of Michigan game in Duke’s Prime Video deal

News: NFL Network, Russell Wilson, Tennis Channel and more

DAZN now on the record about interest in local NBA rights

Sports Media Watch

About • Contact • Report an Error • Privacy

© 2026 Jon Lewis, Sports Media Watch

No Result
View All Result
  • Games Today
  • Schedules
    • NFL
      • Arizona Cardinals
      • Atlanta Falcons
      • Baltimore Ravens
      • Buffalo Bills
      • Carolina Panthers
      • Chicago Bears
      • Cleveland Browns
      • Cincinnati Bengals
      • Dallas Cowboys
      • Denver Broncos
      • Detroit Lions
      • Green Bay Packers
      • Houston Texans
      • Indianapolis Colts
      • Jacksonville Jaguars
      • Kansas City Chiefs
      • Las Vegas Raiders
      • Los Angeles Chargers
      • Los Angeles Rams
      • Miami Dolphins
      • Minnesota Vikings
      • New England Patriots
      • New Orleans Saints
      • New York Giants
      • New York Jets
      • Philadelphia Eagles
      • Pittsburgh Steelers
      • San Francisco 49ers
      • Seattle Seahawks
      • Tampa Bay Buccaneers
      • Tennessee Titans
      • Washington Commanders
    • NCAA
      • College Football
      • College Volleyball
      • Men’s College Basketball
      • Women’s College Basketball
      • College Softball
      • College Baseball
      • Men’s College Hockey
      • Women’s College Hockey
      • Field Hockey
      • College Gymnastics
      • Men’s College Lacrosse
      • Women’s College Lacrosse
      • College Wrestling
      • Men’s College Soccer
      • Women’s College Soccer
    • NBA
      • NBA Playoffs
      • Atlanta Hawks
      • Boston Celtics
      • Brooklyn Nets
      • Charlotte Hornets
      • Chicago Bulls
      • Cleveland Cavaliers
      • Dallas Mavericks
      • Denver Nuggets
      • Detroit Pistons
      • Golden State Warriors
      • Houston Rockets
      • Indiana Pacers
      • Los Angeles Clippers
      • Los Angeles Lakers
      • Memphis Grizzlies
      • Miami Heat
      • Milwaukee Bucks
      • Minnesota Timberwolves
      • New Orleans Pelicans
      • New York Knicks
      • Oklahoma City Thunder
      • Orlando Magic
      • Philadelphia 76ers
      • Phoenix Suns
      • Portland Trail Blazers
      • Sacramento Kings
      • San Antonio Spurs
      • Toronto Raptors
      • Utah Jazz
      • Washington Wizards
      • NBA G-League
      • FIBA
    • MLB
      • World Baseball Classic
      • Arizona Diamondbacks
      • Athletics
      • Atlanta Braves
      • Baltimore Orioles
      • Boston Red Sox
      • Chicago Cubs
      • Chicago White Sox
      • Cincinnati Reds
      • Cleveland Guardians
      • Colorado Rockies
      • Detroit Tigers
      • Houston Astros
      • Kansas City Royals
      • Los Angeles Angels
      • Los Angeles Dodgers
      • Miami Marlins
      • Milwaukee Brewers
      • Minnesota Twins
      • New York Mets
      • New York Yankees
      • Philadelphia Phillies
      • Pittsburgh Pirates
      • San Diego Padres
      • San Francisco Giants
      • Seattle Mariners
      • St. Louis Cardinals
      • Tampa Bay Rays
      • Texas Rangers
      • Toronto Blue Jays
      • Washington Nationals
    • NHL
      • Stanley Cup Playoffs
      • Anaheim Ducks
      • Boston Bruins
      • Buffalo Sabres
      • Calgary Flames
      • Carolina Hurricanes
      • Chicago Blackhawks
      • Colorado Avalanche
      • Columbus Blue Jackets
      • Dallas Stars
      • Detroit Red Wings
      • Edmonton Oilers
      • Florida Panthers
      • Los Angeles Kings
      • Minnesota Wild
      • Montreal Canadiens
      • Philadelphia Flyers
      • Pittsburgh Penguins
      • Nashville Predators
      • New Jersey Devils
      • New York Islanders
      • New York Rangers
      • Ottawa Senators
      • San Jose Sharks
      • Seattle Kraken
      • St. Louis Blues
      • Tampa Bay Lightning
      • Toronto Maple Leafs
      • Utah Mammoth
      • Vancouver Canucks
      • Vegas Golden Knights
      • Washington Capitals
      • Winnipeg Jets
      • IIHF
    • WNBA
      • Atlanta Dream
      • Chicago Sky
      • Connecticut Sun
      • Dallas Wings
      • Golden State Valkyries
      • Indiana Fever
      • Las Vegas Aces
      • Los Angeles Sparks
      • Minnesota Lynx
      • New York Liberty
      • Phoenix Mercury
      • Seattle Storm
      • Washington Mystics
    • Tennis
      • Australian Open
      • Indian Wells
      • Miami Open
      • French Open
      • Wimbledon
      • US Open
    • Golf
      • PGA Tour
      • LPGA
      • LIV Golf
      • TGL (Golf)
      • The Masters
      • PGA Championship
      • U.S. Open
      • U.S. Women’s Open
      • British Open
      • Ryder Cup
    • Soccer
      • FIFA Club World Cup
      • Concacaf Gold Cup
      • UEFA Women’s Euros
      • Premier League
      • UEFA Champions League
      • MLS
      • NWSL
      • Serie A
      • Bundesliga
      • La Liga
    • Olympic Sports
      • Olympic Games
      • US Olympic Trials
      • Figure skating
      • Elite gymnastics
      • Track & Field
    • Motorsports
      • NASCAR
      • Formula 1
      • IndyCar
      • NHRA
    • Little League
    • The Basketball Tournament
    • Premier Lacrosse League
    • Tour de France
    • CFL
    • Unrivaled (WBB)
    • UFC
    • PWHL
    • UFL
    • PBA Tour
  • Ratings
    • Ratings Tracker
    • Ratings Predictions
    • College Football TV Ratings
  • Features
    • Monday Musings
    • The Needle
    • On the Air
    • SMW Podcast
  • News
    • By sport
      • NFL
      • College football
      • NBA
      • WNBA
      • MLB
      • NHL
      • Soccer
      • Golf
      • Motorsports
      • Horse racing
      • Tennis
      • College basketball
      • Other College Sports
      • Combat sports
      • Olympics
      • Other sports
    • By network
      • RSNs
      • ESPN
      • ABC
      • FOX
      • NBC
      • CBS
      • TNT Sports
      • Amazon
      • Netflix
      • Apple
      • Golf Channel
      • NFL Network
      • MLB Network
      • Nexstar
      • Scripps
      • Univision
    • By topic
      • Rights Deals
      • Broadcasters
  • Contact

© 2026 Jon Lewis, Sports Media Watch