A marquee matchup of the Packers and Lions delivered the largest audience yet for Thursday Night Football in the Amazon era.
The latest edition of NFL Thursday Night Football — a matchup of the then-11-1 Lions and 9-3 Packers — averaged 17.29 million viewers on Amazon Prime Video, the largest NFL audience ever on the streaming service, which is in its third season carrying games.
Detroit’s win, which peaked with 18.87 million viewers, surpassed the previous high of 16.23 million for Cowboys-Giants earlier this year.
Viewership jumped 61 percent from Patriots-Steelers in Week 14 last year (10.71M), the largest year-over-year increase for TNF since moving to Amazon. It delivered the largest Week 14 TNF audience since 2019 on FOX and NFL Network (Cowboys-Bears: 18.0M).
Across all networks, the all-time record for TNF remains 21.8 million for a 2016 Cowboys-Vikings game on NBC and NFL Network. (That excludes Patriots-Giants in Week 17 of the 2007 season, a Saturday night contest in which New England clinched an undefeated regular season. Coverage was supposed to air exclusively on NFL Network as part of the TNF package, but was simulcast on CBS and NBC under congressional pressure and averaged a combined 33.4 million.)
Not counting the Raiders-Chiefs Black Friday game, which is not part of the TNF package, TNF is now averaging 13.61 million viewers so far this season — up 9% from the same point last year (12.42M) and the highest 14-week average since 2019 (13.75M). At the same point in 2021, the final season TNF aired on broadcast television, the series was averaging 13.28 million.
The series is averaging 2.76 million among viewers under 35 and 6.28 million among viewers under 50, both up 8% from 2.55 and 5.82 million respectively at the same point last season.
This year’s median age of 49 is slightly higher than last year (48), but remains well below the traditional NFL broadcasters (55) and primetime broadcast TV (63).
