ABC had mixed results for an NBA playoff doubleheader last weekend.
Game 4 of the Heat/Bucks first round NBA playoff series drew a 3.8 final rating and 6.0 million viewers on ABC, down 16% in ratings and 14% in viewership from Heat/Knicks Game 4 last year (4.5, 7.0M), and down 10% and 15%, respectively, from Celtics/Knicks Game 4 in 2011 (4.2, 7.0M).
Though down from last year, Heat/Bucks ranked as the most-viewed game of the playoffs through Thursday’s action.
Earlier in the day, Game 4 between the Knicks and Celtics drew a 3.3 and 4.9 million viewers — up 18% in ratings and 15% in viewership from Bulls/Sixers Game 4 last year (2.8, 4.2M), and up 6% and down 3%, respectively, from Heat/Sixers Game 4 in 2011 (3.1, 5.0M).
The 3.3 rating is tied as the highest for an early afternoon playoff game on ABC since Hawks/Celtics Game 7 in 2008 (3.5).
Most-Viewed Games of the 2013 NBA Playoffs
Through Thursday
|
#
|
Date | Away | Home | Gm. # | Net | Viewers |
|---|---|---|---|---|---|---|
|
1
|
Sun., 4/28/13 | Heat | Bucks |
4
|
ABC |
6.0M
|
|
2
|
Sun., 4/21/13 | Lakers | Spurs |
1
|
ABC |
5.5M
|
|
3
|
Sun., 4/21/13 | Bucks | Heat |
1
|
TNT |
4.9M
|
|
4
|
Sun., 4/28/13 | Knicks | Celtics |
4
|
ABC |
4.9M
|
|
5
|
Wed., 5/1/13 | Rockets | Thunder |
5
|
TNT |
4.5M
|
(Weekend numbers from Sports Business Daily)
