So far this season, ESPN has seen a solid bump in its NBA ratings.
NBA games on ESPN are averaging a 1.2 U.S. rating (1.4 cable rating) and 1.7 million viewers, up 9% and 21% from a 1.1 (1.2 cable) and 1.4 million viewers through the same point last season.
Last Friday’s Celtics/Cavaliers game drew 2.6 million viewers on ESPN, making it the second-most viewed NBA game of the season on the network.
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