NASCAR continues to be the biggest draw of the winter sports, even as its numbers continue to decline.
The Shelby 427, won by Kurt Busch, drew a 5.5/10 overnight rating on FOX Sunday, off 11% from a 6.2/12 for last year’s race, and tied as the lowest overnight rating for the race since 2006.
This marks the third straight NASCAR race to see a double-digit decline in overnight ratings. The Daytona 500 (-15%) and Auto Club 500 (-13%) also saw declines.
Despite the downward trend in ratings, NASCAR continues to easily outdraw its competition. The 5.5 for the Shelby 427 was the highest overnight of the weekend for a sporting event on broadcast, beating second-place Lakers/Suns (3.8/8) by 45%. Overnight ratings for the final round of the Accenture Match Play Championship are currently unavailable.
Overnight ratings for the NASCAR at Las Vegas.
5.5/10: Busch (Sun., 3/1/09 FOX)
6.2/12: Edwards (Sun., 3/2/08, 4:30 PM FOX)
5.5/11: Johnson (Sun., 3/11/07, 4:45 PM FOX)
5.4/10: Johnson (Sun., 3/12/06, 4:45 PM FOX)
5.8/12: Johnson (Sun., 3/13/05, 2 PM FOX)
5.5/12: Kenseth (Sun., 3/7/04, 2:30 PM FOX)
6.3/13: Kenseth (Sun., 3/2/03, 3:15 PM FOX)
6.2/12: Marlin (Sun., 3/3/02, 3:30 PM FOX)
6.1/13: Gordon (Sun., 3/4/01, 2:15 PM FOX)
