First, the results of last week’s predictions.
Source: Sports Business Daily
| Sport | Game/Event | Net |
Prediction
|
Final rating
|
|---|---|---|---|---|
| Tennis | Federer/Roddick | NBC |
2.6
|
3.8
|
| The 3.8 rating for last Sunday’s Federer/Roddick Wimbledon men’s final is a 9% increase over a 3.5 for last year’s Nadal/Federer tilt, and marks the highest rating for the men’s final at Wimbledon since 2000. | ||||
| Tennis | V. Williams/S. Williams | NBC |
2.4
|
2.3
|
| Serena Williams‘ 11th Grand Slam victory drew a 2.3 rating on NBC last Saturday, down 8% from a 2.5 for the same matchup in ’08, and the third-lowest rating for the women’s final at Wimbledon since at least ’97. Additionally, the 2.3 is the lowest rating ever for an all-Williams Grand Slam final on broadcast. | ||||
| NASCAR | Coke Zero 400 | TNT |
3.6
|
3.1
|
| The 3.1 U.S. rating for last Saturday’s Coke Zero 400 marks an 18% drop from last year’s 3.8, and is the lowest rating for the race since at least ’98. | ||||
| Beach volleyball | AVP Crocs Tour, Lumber Liquidators Coney Island Open | NBC |
0.7
|
0.6
|
| The 0.6 for Sunday coverage of the AVP Coney Island Open marks a 63% drop from a 1.6 last year, when coverage had a direct lead-in from the Nadal/Federer Wimbledon final. | ||||
| PGA | AT&T National | CBS |
3.3
|
4.2
|
| Tiger Woods gave a massive boost to the ratings for the AT&T National. Final round coverage of the event drew a 4.2 rating on CBS last Sunday, up 180% from a 1.5 in ’08. | ||||
| IRL | Camping World Grand Prix | ABC |
0.7
|
0.9
|
| The 0.9 for the penultimate IRL telecast of the season on ABC marks a 10% slide from last year’s 1.0. | ||||
This week’s predictions:
| Sport | Game/Event | Date/Time | Net |
Prediction
|
|---|---|---|---|---|
| NASCAR | LifeLock.com 400 | 8 PM Saturday | TNT |
3.3
|
| So far, TNT has aired the only two NASCAR races of the season that did not have a decline in ratings. Coming off of a big drop for the Coke Zero 400, can the net end its NASCAR coverage on a positive note? Last year’s comparable race drew a 3.2. | ||||
| MLB | Yankees/Angels or other regional action | 4 PM Saturday | FOX |
2.4
|
| MLB telecasts on FOX have failed to draw even a 2.0 rating in 7 of the past 8 weeks. Look for Saturday’s battle of the #1 and #2 markets to not only end that streak, but send FOX into the All-Star break with some much needed ratings momentum. Last year’s comparable regional coverage drew a 1.9. | ||||
| IRL | Honda Indy Toronto | 1 PM Sunday | ABC |
0.8
|
| ABC concludes its IRL coverage on Sunday with its ratings down 11%. Since the Indy 500, which drew a 4.0, ABC has drawn ratings of 0.7, 0.8 and 0.9 for IRL coverage. Expect another sub-1.0 rating on Sunday. | ||||
