The WNBA’s midseason showcase sank to a new low on broadcast over the weekend.
The 2009 WNBA All-Star Game drew a mere 0.5 overnight rating on ABC Saturday afternoon, down 38% from a 0.8 for the ’07 game, and the lowest overnight ever for the WNBA All-Star Game on broadcast.
Excluding events on FOX, the All-Star Game finished tied as the lowest rated sporting event of the weekend on broadcast.
Overnights for the WNBA All-Star Game on broadcast.
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