FS1 earned one of the lowest NASCAR overnights in recent memory for Saturday’s rain-delayed race at Kansas.
Rain-delayed NASCAR Sprint Cup racing from Kansas drew a 1.5 overnight rating on Fox Sports 1 Saturday night, down 55% from last year (3.3) and 62% from 2013 (3.9), both of which aired on the FOX broadcast network. The 1.5 is easily the lowest in the five-year history of the race.
Given the switch from FOX to Fox Sports 1, massive declines were to be expected — and the two-hour rain delay only made things worse. The race averaged a 1.7 overnight before the delay and a 1.4 afterward.
The 1.5 is the lowest overnight in some time — if not ever — for a regularly scheduled NASCAR race, though the rain delay provides an asterisk. FS1 earned a 2.5 overnight for its first scheduled race of the season, coverage from Martinsville in March.
(Sun. overnight from Sports Business Daily, ShowBuzz Daily)
