Though faltering somewhat the last three weeks, NBA ratings are still up double-digits on TNT.
Through 16 games, TNT is averaging a 1.2 U.S. rating and 1.9 million viewers for NBA coverage, up 20% and 22%, respectively, from last year (1.0, 1.5 mil).
After a blistering pace to start the season, TNT’s numbers have slowed down over the past three weeks. Five of the last six games on the network have drawn less than a 1.0 U.S. rating, including both games of last week’s doubleheader.
Neither the Cavaliers nor the Lakers have appeared on TNT since November 19, which may be one reason for the recent downturn. So far this season, every game involving the Cavaliers or Lakers on TNT has drawn at least 2 million viewers — while no other game on the network has drawn more than 1.5 million.
Ratings/viewership for NBA on TNT through December 10
All ratings are U.S. ratings
| Date | Game | Net | Rating | Viewers (000) |
|---|---|---|---|---|
| Tue., 10/27/09 | Celtics 95 | TNT |
2.6
|
4,021
|
| Cavaliers 89 | ||||
| Clippers 92 | TNT |
2.1
|
3,358
|
|
| Lakers 99 | ||||
| Thu., 10/29/09 | Spurs 85 | TNT |
0.9
|
1,336
|
| Bulls 92 | ||||
| Nuggets 97 | TNT |
1.0
|
1,489
|
|
| Trail Blazers 94 | ||||
| Thu., 11/5/09 | Bulls 86 | TNT |
1.6
|
2,354
|
| Cavaliers 85 | ||||
| Spurs 99 | TNT |
1.0
|
1,399
|
|
| Jazz 113 | ||||
| Thu., 11/12/09 | Cavaliers 111 | TNT |
1.7
|
2,564
|
| Heat 104 | ||||
| Suns 102 | TNT |
1.4
|
2,148
|
|
| Lakers 121 | ||||
| Thu., 11/19/09 | Suns 103 | TNT |
1.0
|
1,529
|
| Hornets 110 | ||||
| Bulls 93 | TNT |
1.4
|
2,084
|
|
| Lakers 108 | ||||
| Thu., 11/26/09 | Magic 93 | TNT |
0.7
|
1,273
|
| Hawks 76 | ||||
| Bulls 86 | TNT |
0.6
|
927
|
|
| Jazz 105 | ||||
| Thu., 12/3/09 | Celtics 90 | TNT |
1.0
|
1,387
|
| Spurs 83 | ||||
| Heat 96 | TNT |
0.8
|
1,112
|
|
| Nuggets 114 | ||||
| Thu., 12/10/09 | Celtics 104 | TNT |
0.9
|
1,363
|
| Wizards 102 | ||||
| Magic 111 | TNT |
0.8
|
1,163
|
|
| Jazz 120 |
(Turner Sports, pifeedback.com)
