- Versus will air two live UFC events in ’10, as part of an extension of its deal with Zuffa LLC, owners of the UFC and World Extreme Cagefighting. According to Versus, this will be the first time that a live UFC event has aired “on a national sports cable network.” (Versus, via Fang’s Bites)
- Voting on NBA.com for NBA TV’s Fan Night has increased 239% this season, “with more than 100,000 fans for each game.” Meanwhile, NBA.com has had a 50% increase in video steams viewed, with nearly 215 million since Opening Night. (NBA Digital)
- Ad rates for ’09 tournaments that Tiger Woods played were 30% higher than the tournaments in which he did not play, according to TNS Media Intelligence data. That excludes the four majors. (TV By the Numbers)
YouTube balks at splitting NFL package with Netflix, broadcast TV back in mix, per Ourand
The twists and turns continue over the NFL's five-game media rights package. Just hours after Alex Sherman of CNBC...
