NASCAR on FOX continues to flirt with record low numbers.
NASCAR Sprint Cup racing from Richmond earned a 2.9 overnight rating on FOX Sunday afternoon, down a tick from 2014, when it aired on a Saturday night (3.0). Overnights also dropped 6% from last year, when the race was postponed from Saturday night to Sunday afternoon (3.1).
The 2.9 overnight is the lowest ever for a Sunday Sprint Cup race on FOX, falling below the previous mark of 3.2 for Bristol one week prior. Regardless of day, it is tied as the second-lowest for a Sprint Cup race on FOX — matching Texas last year and ahead of Texas this year (2.5).
The past three Sprint Cup races on FOX rank among the network’s five lowest rated in the metered markets, with Texas at the bottom, Richmond tied for second and Bristol tied for fifth.
Overnights were also the lowest for the spring Richmond race since it moved to FOX in 2007.
Head-to-head, the race edged ABC’s competing Spurs/Grizzlies NBA playoff game (2.7) but was no match for Warriors/Rockets later in the day (5.4). The weekend’s full NBA results were not available, so it is not clear where the race ranked for the weekend.
(Wknd. numbers via Sports Business Daily)
