For the third week in a row, FOX earned one of its lowest ever NASCAR ratings.
NASCAR Sprint Cup racing from Richmond earned a 3.1 final rating and 4.7 million viewers on FOX last Sunday afternoon, down 6% in ratings and 16% in viewership from 2014, the last time it was run as scheduled on a Saturday night (3.3, 5.6M). Last year’s race, which was postponed from Saturday night to Sunday afternoon, had a 3.3 and 5.2 million.
The 3.1 rating is the lowest ever for a Sunday Sprint Cup race on FOX, falling below the previous mark of 3.4 for Bristol one week earlier, and the third-lowest regardless of day. Only Texas both this year (2.7) and last (2.9) had a lower rating.
The past three races on FOX rank among the network’s five lowest rated ever, with Texas dead last, Richmond third, and Bristol fifth at 3.4.
In addition to the network low, Sunday’s 3.1 ranks as the lowest for the spring Richmond race in 12 years — since coverage on FOX had a 2.9 in 2004.
Lowest NASCAR Sprint Cup Ratings Ever on FOX
2016 races in bold
| Rating | Frequency | Race |
|---|---|---|
| 2.7 | Once | 2016 Texas |
| 2.9 | Once | 2015 Texas |
| 3.1 | Once | 2016 Richmond |
| 3.3 | Once | 2014 Richmond |
| 3.4 | Once | 2016 Bristol |
(Wknd. numbers via Sports Business Daily)
