- Saturday’s Sparks/Mercury WNBA season opener drew a 0.3 U.S. rating and 445,000 viewers on ESPN2. To put that in perspective, last year’s most-viewed regular season game on ESPN2 drew 449,000 viewers (Sky/Sparks, 8/25/09), and the 2009 WNBA Playoffs averaged 435,000. Last year’s season opener between the Shock and Sparks drew 0.6 and 804,000 viewers on ABC. (ESPN)
- Regional MLB action featuring Phillies/Brewers drew a 1.8 overnight rating on FOX Saturday, down 5% from coverage featuring Mets/Giants last year. So far this season, four of the six MLB telecasts on FOX have drawn an overnight rating of 2.0 or lower. (USA Today)
- Coverage of the third and final rounds of the Valero Texas Open drew a 1.5 overnight rating on CBS Sunday, down 21% from last year (1.9). Second round coverage on Saturday, which was pushed back from Friday due to rain, drew a 1.0 overnight — up 25% from last year (0.8). (Sports Business Daily)
Netflix MLB opener just shy of three million mark
The debut of Major League Baseball on Netflix set an MLB Opening Night viewership mark, albeit one that lasted...
