Overnight ratings for sporting events on broadcast last weekend, including the NFL Hall of Fame Game, Red Sox/Yankees on FOX and the Bridgestone Invitational on CBS. Also included are overnight ratings for the weekend of July 31-August 1.
Final ratings for some events may already be available.
Overnight ratings for sporting events on broadcast
Final ratings for these events may already be available. Overnight ratings for events on FOX were not available.
NFL
| Sport | Game/Event | Date | Time | Net | Rating |
|---|---|---|---|---|---|
| NFL | Cowboys/Bengals | Sun., 8/8/10 | 8:30 PM | NBC |
7.6
|
| NFL | EA Sports Madden NFL Pigskin Pro-Am (taped) | Sun., 8/8/10 | 7 PM | NBC |
2.5
|
- Sunday’s Cowboys/Bengals Hall of Fame Game drew a 7.6 overnight rating on NBC, up 31% from last year’s Bills/Titans game (5.8) and the highest overnight for any NFL preseason game sinec 2004.
Golf (M)
| Sport | Game/Event | Date | Time | Net | Rating |
|---|---|---|---|---|---|
| Golf (M) | Bridgestone Invitational, Final Round | Sun., 8/8/10 | 1 PM | CBS |
2.3
|
| Golf (M) | Bridgestone Invitational, Third Round | Sat., 8/7/10 | 2 PM | CBS |
1.6
|
| Golf (M) | Prelude to the Season’s Final Major (taped) | Sun., 8/8/10 | 12 PM | CBS |
0.6
|
- Overnight ratings for the Bridgestone Invitational fell 33% on Saturday and 51% on Sunday.
Swimming
| Sport | Game/Event | Date | Time | Net | Rating |
|---|---|---|---|---|---|
| Swim | USA Swimming National Championships (taped) | Sun., 8/8/10 | 4:30 PM | NBC |
0.9
|
| Swim | USA Swimming National Championships (taped) | Sat., 8/7/10 | 4 PM | NBC |
0.7
|
- Taped coverage of the USA Swimming National Championships drew a 0.9 overnight rating on Sunday, up 50% from last year (0.6). By contrast, coverage on Saturday drew a 0.7, down 22% from last year (0.9). Last year’s event took place in mid-July.
Other
| Sport | Game/Event | Date | Time | Net | Rating |
|---|---|---|---|---|---|
| MLB | Red Sox/Yankees (86%) or Rangers/Athletics (13%) | Sat., 8/7/10 | 4 PM | FOX |
2.5
|
| Other | Ironman World Championship (taped) | Sun., 8/8/10 | 3 PM | NBC |
0.6
|
| Other | ESPN Sports Saturday | Sat., 8/7/10 | 4 PM | ABC |
0.5
|
| Other | The Hambletonian | Sat., 8/7/10 | 3 PM | NBC |
0.4
|
- FOX drew a 2.5 overnight rating for regional MLB action featuring Red Sox/Yankees on Saturday, down 19% from coverage featuring the same matchup on the comparable date last year (3.1).
Last weekend’s overnight ratings (for posterity)
| Sport | Game/Event | Date | Time | Net | Rating |
|---|---|---|---|---|---|
| MLB | Braves/Reds (42%), Tigers/Red Sox (37%) or Dodgers/Giants (20%) | Sat., 7/31/10 | 4 PM | FOX |
2.3
|
| Golf (M) | The Greenbrier Classic, Final Round | Sun., 8/1/10 | 3 PM | CBS |
1.2
|
| Golf (M) | U.S. Senior Open, Final Round | Sun., 8/1/10 | 4 PM | NBC |
1.0
|
| Golf (M) | The Greenbrier Classic, Third Round | Sat., 7/31/10 | 3 PM | CBS |
1.0
|
| Horse | Izod Haskell Invitational | Sun., 8/1/10 | 5 PM | ABC |
0.8
|
| Golf (M) | U.S. Senior Open, Third Round | Sat., 7/31/10 | 4 PM | NBC |
0.7
|
| Other | ESPN Sports Saturday | Sat., 7/31/10 | 4 PM | ABC |
0.6
|
| Golf (W) | Women’s British Open, Final Round | Sun., 8/1/10 | 2 PM | ABC |
0.4
|
| Golf | Golf Therapy: Life Lessons & The Pursuit of Par (taped) | Sun., 8/1/10 | 3 PM | NBC |
0.3
|
| Golf | Global Golf Adventure | Sat., 7/31/10 | 3:30 PM | NBC |
0.3
|
