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by Jon Lewis
18 years ago
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For the past several years, the ESPN brand has been put on everything from cellphones to weekends. Now, the ubiquitous...

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SMW Podcast

Remembering Dan Hicks, plus a conversation with John Kosner and Ed Desser
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Sports Ratings Tracker
logoOther NASCAR Series
The NASCAR Truck Series averaged 540,000 viewers on Fox Sports during the 2026 season, up 12% from last year, with races on FS1 up 21%. The season finale at Homestead-Miami averaged a 0.25 and 462,000 on FS1, up a tick in ratings and 2% in viewership from last year’s Phoenix finale (0.24, 455K). Read more
logoWednesday NBA
Wednesday’s Cavaliers-Knicks NBA regular season game averaged 1.9 million viewers on ESPN, up 44% from Magic-Knicks last year (1.3M), followed by Warriors-Rockets at 1.7 million — up 14% from Lakers-Thunder a year ago (1.5M). Read more
logoChampions Classic and other college hoops
Tuesday’s Michigan State-Duke Champions Classic men’s college basketball game averaged 1.6 million viewers on ESPN, up 5% from Kentucky-Michigan State last year, and the top audience for the early game of the annual doubleheader since 2022 (Kentucky-Michigan State: 2.03M). Read more
logoSuperMotocross
The SMX World Championship Series, including the indoor AMA Supercross Championship and outdoor Pro Motocross Championship, averaged 614,000 viewers on NBC across a Nielsen-measured linear audience and streaming viewership tracked by Adobe Analytics — up 17% from last year.
logoNielsen updates NBC NFL viewership
Nielsen has reprocessed the viewership for NBC’s four NFL games from Week 1-3 of the season. The Patriots-Seahawks Kickoff Game has been updated to 25.2 million, up from an originally-reported 25.1 million. The Week 1 Cowboys-Giants “Sunday Night Football” game has been updated to 25.82 million, up from 25.66 million. Colts-Chiefs the following week has been updated to 24.43 million, up from 24.29 million. Finally, Rams-Broncos in Week 3 has been updated to 20.96 million, up from 20.77 million.
logoWNBA Semis
Last Wednesday’s Liberty-Dream WNBA semifinal Game 2 averaged 1.4 million viewers on ESPN, down from Mercury-Lynx in the comparable window last year (1.5M). Last year’s games took place earlier in the calendar and did not face the MLB Postseason. Read more
logoALDS
The MLB American League Division Series was averaging 3.4 million viewers on TNT Sports through Thursday, up 2% from last year’s ALDS on Fox Sports. Last Thursday’s Guardians-White Sox Game 4 averaged 3.8 million opposite NFL “Thursday Night Football,” on par with Brewers-Cubs in the same window last year. Read more
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