NFL Wild Card viewership gains outpace regular season
Even absent the league's two biggest draws, a compelling NFL Wild Card weekend outpaced the league's regular season growth.
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Even absent the league's two biggest draws, a compelling NFL Wild Card weekend outpaced the league's regular season growth.
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The usual methodological caveats abound, but the NFL officially recorded its highest regular season audience in more than three decades.
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© 2026 Jon Lewis, Sports Media Watch