Tennis

The final U.S. Open match on CBS was a recipe for poor television ratings. The Marin Čilić/Kei Nishikori U.S. Open...

U.S. Open Women’s Final Sees Lower Overnight, But Still Strong

Airing for the final time on CBS, the U.S. Open women's final delivered solid numbers Sunday afternoon. The Serena Williams/Caroline...

TV Ratings: WNBA Playoffs Not Bad on ABC (Also: EPL/NBC, U.S. Open)

The WNBA Playoffs earned better-than-usual numbers on ABC Sunday. In other news, NBC scored an increase in overnights for the...

Wimbledon Finals Down Double-Digits on ESPN

ESPN earned some of the lowest numbers in years for the Wimbledon singles finals. The match portion of the Novak...

Overnights For Wimbledon Singles Finals Worst in Years

Offered breakfast at Wimbledon, most viewers elected to sleep in. Coverage of Wimbledon featuring the Novak Djokovic/Roger Federer men's singles...

John McEnroe Gets Bigger Role at ESPN; Will Talk More than Tennis

With ESPN airing all four tennis 'grand slams' starting next year, it should be no surprise the network has expanded...

More Ratings: Sans Tiger, CBS Down at Torrey Pines (Also: Aussie Open, Senior Bowl)

With Tiger Woods absent, ratings dropped substantially for the final round of the Farmers Insurance Open. In other news, the...

Demo Reel: Final Thoughts on Sports TV Demographics

A few thoughts on sports TV viewership after the "Demo Reel" series. The NBA is in Great Shape The NBA...

Demo Reel, Part 3: Except For NBA, Not Much Diversity in Sports TV Audience

Sports Media Watch presents a three-part examination of sports viewer demographics. Today, race. The NBA is a veritable melting pot...

Demo Reel, Part 2: Though Outnumbered, Women Watch Sports in Big Numbers