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Prime Video debut
May 14 · Prime Video

The debut of Amazon Prime Video’s new WNBA package — Lynx-Wings and Liberty-Fire on May 14 — averaged 529,000 viewers. Prime aired WNBA games prior to this season, but those were simulcasts of local feeds and were not Nielsen-rated.

Compared to last year’s WNBA average on cable, viewership for the Prime doubleheader increased 26%, outside the range that would be explained by Nielsen methodological changes.

As is commonplace for sporting events on streaming services, the gains were particularly pronounced in the young adult demographics, with viewership up triple-digits in adults 18-34 (+156%), 18-49 (+147%) and 25-54 (+106%). Prime had a median age of 53.4 for its two games, compared to 62.3 for WNBA games on linear television last season.

By Jon Lewis on May 26 at 9:30 PM
Tags: WNBA on Prime Video

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