NBA sees big increase in viewership for first month of new rights deal
One month into the new NBA media rights deal, viewership remains well above the same point last year.
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One month into the new NBA media rights deal, viewership remains well above the same point last year.
The NBA maintained its strong Opening Week pace in week two of the season.
The new NBA media rights deal paid early dividends in the Opening Week of the season.
NBA playoff viewership is trailing only the elevated levels of two years ago as the highest in more than a ...
NBA playoff viewership continues to trend above last year, with the Celtics-Knicks series producing a pair of big gains for ...
A thriller between the Lakers and Timberwolves scored the third-largest opening round NBA playoff audience since the current media rights ...
Aided by a bounce from Easter out-of-home viewing, the NBA Playoffs opened at a 25-year high.
A potential NBA Finals preview delivered a big increase for ESPN Wednesday night.
The latest matchup of the NBA's most storied rivals delivered a seven-year viewership high.
A marquee, big-market matchup that lived up to the hype, Knicks-Lakers delivered one of the top cable audiences of the ...
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