In its first year on Fox Sports 1, NASCAR from Pocono had its smallest audience in at least 14 years.
NASCAR Sprint Cup racing from Pocono earned 3.6 million viewers on FS1 Sunday afternoon, down 19% from last year (4.5M) and down 17% from 2013 (4.4M), both on TNT. It ranks the least-watched edition of the race since at least 2001 (viewership prior to 2002 was not immediately available), falling below the previous mark set in 2013.
As recently as a decade ago, Pocono earned 8.6 million viewers on the FOX broadcast network. It still topped six million in 2008, but has not cracked 5.5 million in any of the years since.
Martin Truex Jr.‘s win also ranks as the least-watched of the three Sunday afternoon Sprint Cup races on FS1, trailing Dover the previous week (3.9M) and Martinsville in March (4.1M).
Despite the lower numbers, the race earned the fourth-largest motorsports audience on FS1 since the network rebranded from Speed Channel in 2013, and the eighth-largest regardless of sport. NASCAR accounts for six of the 11 most-watched FS1 shows.
(Sun. numbers via ShowBuzz Daily)
