A move from FOX to Fox Sports 1 resulted in a big drop for NASCAR from Dover.
NASCAR Sprint Cup racing from Dover earned a 2.3 overnight rating on Fox Sports 1 Sunday afternoon, down 30% from last year (3.3), down 34% from 2013 (3.5), and the lowest overnight for the race since at least 2006.
The race aired on the FOX broadcast network each year from 2007-14. The 2006 race was the most recent on cable prior to this year, airing on FX.
Compared to the previous Sprint Cup telecasts on FS1, the 2.3 overnight is up 53% from a 1.5 for last month’s rain-delayed Saturday night race from Kansas, but down 8% from a 2.5 for Sunday afternoon coverage from Martinsville in March.
(Sun. numbers via ShowBuzz Daily)
