The 2009 NBA Playoffs are off to a hot start on TNT.
The first round of the NBA Playoffs averaged a 2.3 U.S. rating and 3.4 million viewers on TNT, up 10% in ratings and 13% in viewership from a 2.1 and 3.0 million last year, and the highest rated first round ever on TNT.
Over the past two years, ratings and viewership for the first round of the NBA Playoffs on TNT have risen by 21% and 26%, respectively.
Ratings for the first round were no doubt helped by the five Celtics/Bulls games TNT carried. The entire Celtics/Bulls series averaged a 2.9 rating, with the five games on TNT averaging a 3.0.
Ratings for the first round of the NBA Playoffs on TNT.
Source: Turner Sports, Sports Business Daily
| Date | Time | Game | Net | Rating | vs. ’08 | vs. ’07 |
|---|---|---|---|---|---|---|
| Sun., 4/19/09 | 5:30 PM | 76ers/Magic Game 1 | TNT |
1.8
|
38%
|
38%
|
| Sun., 4/19/09 | 8:00 PM | Heat/Hawks Game 1 | TNT |
2.2
|
10%
|
5%
|
| Sun., 4/19/09 | 10:30 PM | Hornets/Nuggets Game 1 | TNT |
2.0
|
-9%
|
-5%
|
| Mon., 4/20/09 | 7:00 PM | Bulls/Celtics Game 2 | TNT |
2.6
|
44%
|
N/A
|
| Mon., 4/20/09 | 9:30 PM | Mavericks/Spurs Game 2 | TNT |
2.1
|
-5%
|
24%
|
| Tue., 4/21/09 | 8:00 PM | Pistons/Cavaliers Game 2 | TNT |
2.4
|
41%
|
33%
|
| Tue., 4/21/09 | 10:30 PM | Jazz/Lakers Game 2 | TNT |
2.4
|
-20%
|
20%
|
| Wed., 4/22/09 | 8:00 PM | Heat/Hawks Game 2 | TNT |
1.9
|
6%
|
36%
|
| Wed., 4/22/09 | 10:30 PM | Hornets/Nuggets Game 2 | TNT |
2.0
|
-17%
|
-5%
|
| Thu., 4/23/09 | 8:00 PM | Celtics/Bulls Game 3 | TNT |
2.2
|
22%
|
47%
|
| Thu., 4/23/09 | 10:30 PM | Lakers/Jazz Game 3 | TNT |
2.6
|
30%
|
18%
|
| Sat., 4/25/09 | 4:00 PM | Spurs/Mavericks Game 4 | TNT |
1.1
|
0%
|
N/A
|
| Sat., 4/25/09 | 6:30 PM | Hawks/Heat Game 3 | TNT |
1.2
|
-29%
|
N/A
|
| Sun., 4/26/09 | 6:30 PM | Magic/76ers Game 4 | TNT |
1.5
|
-32%
|
N/A
|
| Sun., 4/26/09 | 9:00 PM | Blazers/Rockets Game 4 | TNT |
2.1
|
-16%
|
-13%
|
| Mon., 4/27/09 | 8:00 PM | Hawks/Heat Game 4 | TNT |
1.8
|
-28%
|
13%
|
| Mon., 4/27/09 | 10:30 PM | Jazz/Lakers Game 4 | TNT |
2.4
|
-14%
|
9%
|
| Tue., 4/28/09 | 7:00 PM | Bulls/Celtics Game 5 | TNT |
2.5
|
47%
|
N/A
|
| Tue., 4/28/09 | 9:30 PM | Mavericks/Spurs Game 5 | TNT |
2.2
|
-29%
|
-21%
|
| Wed., 4/29/09 | 8:00 PM | Heat/Hawks Game 5 | TNT |
1.8
|
N/A
|
-14%
|
| Wed., 4/29/09 | 10:30 PM | Nuggets/Hornets Game 5 | TNT |
1.9
|
-27%
|
-24%
|
| Thu., 4/30/09 | 7:00 PM | Celtics/Bulls Game 6 | TNT |
3.5
|
133%
|
75%
|
| Thu., 4/30/09 | 9:30 PM | Blazers/Rockets Game 6 | TNT |
2.5
|
N/A
|
-24%
|
| Sat., 5/2/09 | 8:00 PM | Bulls/Celtics Game 7 | TNT |
4.4
|
132%
|
120%
|
