Overnight ratings for sporting events on broadcast
Final ratings for some of these events may already be available.
Source: Sports Business Daily
Football
| Sport | Game/Event | Date | Time | Net | Rating |
|---|---|---|---|---|---|
| NFL | Cowboys/Vikings | Sun., 1/17/10 | 1 PM | FOX |
23.9
|
| NFL | Jets/Chargers | Sun., 1/17/10 | 4:30 PM | CBS |
23.1
|
| NFL | Ravens/Colts | Sat., 1/17/10 | 8 PM | CBS |
18.7
|
| NFL | Cardinals/Saints | Sat., 1/17/10 | 4:30 PM | FOX |
17.9
|
| NFL | The NFL Today | Sun., 1/17/10 | 4 PM | CBS |
10.2
|
| NFL | The NFL Today | Sat., 1/16/10 | 7:30 PM | CBS |
8.2
|
| NFL | FOX NFL Special | Sun., 1/17/10 | 12 PM | FOX |
6.2
|
| NFL | FOX NFL Special | Sat., 1/16/10 | 3:30 PM | FOX |
5.9
|
- FOX: Sunday’s marquee matchup between the Vikings and Cowboys drew a 23.9 overnight on FOX Sunday, up 14% from Giants/Eagles last year (20.9), and the highest overnight for the early Sunday Divisional Round window since ’96.
- On Saturday, the Saints’ blowout of the Cardinals drew a 17.9 overnight, up 5% from last year’s comparable Ravens/Titans matchup on CBS.
- CBS: The Jets’ upset win over the Chargers drew a 23.1 overnight rating on CBS Sunday, up 8% from Chargers/Steelers last year, but down 11% from Giants/Cowboys in ’08.
- Meanwhile, Ravens/Colts on Saturday night drew an 18.7 overnight, up 18% from Cardinals/Panthers last year.
College basketball
| Sport | Game/Event | Date | Time | Net | Rating |
|---|---|---|---|---|---|
| College basketball (M) | Connecticut/Michigan | Sun., 1/17/10 | 1:30 PM | CBS | 0.6 |
| College basketball (M) | Illinois/Michigan St. | Sat., 1/16/10 | 3:30 PM | CBS | 0.5 |
- Opposite Cardinals/Saints, Saturday’s Illinois/Michigan St. game drew just an 0.5 overnight rating — down 64% from last year’s comparable game, which did not air directly opposite an NFL game. Meanwhile, Sunday’s Connecticut/Michigan drew a 0.6 overnight, actually up 20% from last year.
Figure skating
| Sport | Game/Event | Date | Time | Net | Rating |
|---|---|---|---|---|---|
| Figure skating | U.S. Figure Skating Championships, Men’s Free Skate | Sun., 1/17/10 | 4:30 PM | NBC | 1.8 |
| Figure skating | U.S. Figure Skating Championships, Pairs Free Skate, Men’s Short Program | Sat., 1/16/10 | 4:30 PM | NBC | 1.4 |
- Men’s figure skating accounted for the two highest non-NFL overnight ratings of the weekend on broadcast.
Other
| Sport | Game/Event | Date | Time | Net | Rating |
|---|---|---|---|---|---|
| NHL | Blackhawks/Red Wings | Sun., 1/17/10 | 12:30 PM | NBC | 0.8 |
| Bull riding | PBR Sacramento Classic | Sat., 1/16/10 | 3 PM | NBC | 0.8 |
| Extreme | Dew Tour, Wendy’s Invitational | Sat., 1/16/10 | 1 PM | NBC | 0.7 |
| Extreme | Dew Tour, Wendy’s Invitational | Sun., 1/17/10 | 3 PM | NBC | 0.6 |
- The 0.8 overnight for Sunday’s Blackhawks/Red Wings game marks a 27% drop from Rangers/Penguins last year.
