- With less than a week to go, CBS has sold out its ad inventory for Super Bowl XLIV. The network’s highest priced ads went for over $3 million, topping the most-expensive ads last year. CBS sold the last available spot on Monday, four days earlier than NBC sold its final spot last year. (Bloomberg, AP)
- CBS has forced Electronic Arts change the tagline on a Super Bowl commercial for the video game Dante’s Inferno. In the original ad, created by Wieden+Kennedy, the tagline was “Go To Hell” — which CBS “deemed too provocative.” The new tagline is “Hell Awaits.” (oregonlive.com)
- ESPN will air Boise St./Virginia Tech on Labor Day. Two of the network’s three most-viewed regular season college football games have aired on the Labor Day holiday, including Miami/Florida St. last year. (timesunion.com)
Ted Turner, whose cable business transformed TV sports, dies
Ted Turner, the media mogul and team owner whose TBS "SuperStation" helped pave the way the era of cable...
