For the first time since acquiring rights to the league in ’05, Versus saw a decline in viewership for its regular season NHL coverage.
Versus averaged 297,000 viewers for NHL coverage during the 2009-10 season, down 7% from last year (318,000), but up 9% from 2007-08 (272,000). This is the first time that viewership has declined for the NHL regular season on Versus.
Despite the decline, this marks the second-most viewed NHL regular season on cable since the 2004-05 lockout.
The top game of the season was Penguins/Red Wings on March 22, which drew 622,000 viewers.
Five Most-Viewed Regular Season Games on Versus During 2009-10 Season
From Sports Business Daily
|
#
|
Date | Game | Net | Viewers (000) |
|---|---|---|---|---|
|
1
|
Mon., 3/22/10 | Penguins/Red Wings | Versus |
622
|
|
2
|
Thu., 10/1/09 | Capitals/Bruins | Versus |
501
|
|
3
|
Mon., 1/25/10 | Penguins/Rangers | Versus |
489
|
|
4
|
Tue., 10/27/09 | Flyers/Capitals | Versus |
477
|
|
5
|
Tue., 10/13/09 | Red Wings/Sabres | Versus |
467
|
Average Viewership For NHL on Versus Since ’05-’06 Season
(Sports Business Daily)
