Sports Media Watch
  • Games Today
  • Schedules
    • NFL
      • Arizona Cardinals
      • Atlanta Falcons
      • Baltimore Ravens
      • Buffalo Bills
      • Carolina Panthers
      • Chicago Bears
      • Cleveland Browns
      • Cincinnati Bengals
      • Dallas Cowboys
      • Denver Broncos
      • Detroit Lions
      • Green Bay Packers
      • Houston Texans
      • Indianapolis Colts
      • Jacksonville Jaguars
      • Kansas City Chiefs
      • Las Vegas Raiders
      • Los Angeles Chargers
      • Los Angeles Rams
      • Miami Dolphins
      • Minnesota Vikings
      • New England Patriots
      • New Orleans Saints
      • New York Giants
      • New York Jets
      • Philadelphia Eagles
      • Pittsburgh Steelers
      • San Francisco 49ers
      • Seattle Seahawks
      • Tampa Bay Buccaneers
      • Tennessee Titans
      • Washington Commanders
    • College Sports
      • College Football
      • College Volleyball
      • Men’s College Basketball
      • Women’s College Basketball
      • College Baseball
      • College Softball
      • College Hockey
      • College Field Hockey
      • College Gymnastics
      • College Lacrosse
      • College Wrestling
      • College Soccer
    • NBA
      • NBA Playoffs
      • Atlanta Hawks
      • Boston Celtics
      • Brooklyn Nets
      • Charlotte Hornets
      • Chicago Bulls
      • Cleveland Cavaliers
      • Dallas Mavericks
      • Denver Nuggets
      • Detroit Pistons
      • Golden State Warriors
      • Houston Rockets
      • Indiana Pacers
      • Los Angeles Clippers
      • Los Angeles Lakers
      • Memphis Grizzlies
      • Miami Heat
      • Milwaukee Bucks
      • Minnesota Timberwolves
      • New Orleans Pelicans
      • New York Knicks
      • Oklahoma City Thunder
      • Orlando Magic
      • Philadelphia 76ers
      • Phoenix Suns
      • Portland Trail Blazers
      • Sacramento Kings
      • San Antonio Spurs
      • Toronto Raptors
      • Utah Jazz
      • Washington Wizards
      • NBA G-League
      • FIBA
    • MLB
      • World Baseball Classic
      • Arizona Diamondbacks
      • Athletics
      • Atlanta Braves
      • Baltimore Orioles
      • Boston Red Sox
      • Chicago Cubs
      • Chicago White Sox
      • Cincinnati Reds
      • Cleveland Guardians
      • Colorado Rockies
      • Detroit Tigers
      • Houston Astros
      • Kansas City Royals
      • Los Angeles Angels
      • Los Angeles Dodgers
      • Miami Marlins
      • Milwaukee Brewers
      • Minnesota Twins
      • New York Mets
      • New York Yankees
      • Philadelphia Phillies
      • Pittsburgh Pirates
      • San Diego Padres
      • San Francisco Giants
      • Seattle Mariners
      • St. Louis Cardinals
      • Tampa Bay Rays
      • Texas Rangers
      • Toronto Blue Jays
      • Washington Nationals
    • NHL
      • Stanley Cup Playoffs
      • Anaheim Ducks
      • Boston Bruins
      • Buffalo Sabres
      • Calgary Flames
      • Carolina Hurricanes
      • Chicago Blackhawks
      • Colorado Avalanche
      • Columbus Blue Jackets
      • Dallas Stars
      • Detroit Red Wings
      • Edmonton Oilers
      • Florida Panthers
      • Los Angeles Kings
      • Minnesota Wild
      • Montreal Canadiens
      • Philadelphia Flyers
      • Pittsburgh Penguins
      • Nashville Predators
      • New Jersey Devils
      • New York Islanders
      • New York Rangers
      • Ottawa Senators
      • San Jose Sharks
      • Seattle Kraken
      • St. Louis Blues
      • Tampa Bay Lightning
      • Toronto Maple Leafs
      • Utah Mammoth
      • Vancouver Canucks
      • Vegas Golden Knights
      • Washington Capitals
      • Winnipeg Jets
      • IIHF
    • WNBA
      • Atlanta Dream
      • Chicago Sky
      • Connecticut Sun
      • Dallas Wings
      • Golden State Valkyries
      • Indiana Fever
      • Las Vegas Aces
      • Los Angeles Sparks
      • Minnesota Lynx
      • New York Liberty
      • Phoenix Mercury
      • Portland Fire
      • Seattle Storm
      • Toronto Tempo
      • Washington Mystics
    • Tennis
      • Australian Open
      • Indian Wells
      • Miami Open
      • French Open
      • Wimbledon
      • US Open
    • Golf
      • PGA Tour
      • LPGA
      • LIV Golf
      • TGL
      • The Masters
      • PGA Championship
      • U.S. Open
      • U.S. Women’s Open
      • British Open
      • Ryder Cup
    • Club Soccer
      • Premier League
      • MLS
      • NWSL
      • UEFA Champions League
      • Serie A
      • Bundesliga
      • LaLiga
    • International Soccer
      • FIFA World Cup
      • FIFA Club World Cup
      • Concacaf Gold Cup
      • UEFA Women’s Euros
    • Olympic Sports
      • Olympic Games
      • US Olympic Trials
      • Figure skating
      • Elite gymnastics
      • Track & Field
      • Cycling
    • Motorsports
      • NASCAR
      • Formula 1
      • IndyCar
      • NHRA
    • CFL
    • UFL
    • UFC
    • PBA Tour
    • Little League
    • Pro Lacrosse
    • Pro Volleyball
    • Athletes Unlimited
    • The Basketball Tournament
    • Unrivaled
    • PWHL
    • BIG3
  • Ratings
    • Ratings Tracker
    • Ratings Predictions
    • College Football TV Ratings
  • Features
    • Monday Musings
    • The Needle
    • On the Air
    • On Location
  • News
    • By sport
      • NFL
      • College football
      • NBA
      • WNBA
      • MLB
      • NHL
      • Soccer
      • Golf
      • Motorsports
      • Horse racing
      • Tennis
      • College basketball
      • Other College Sports
      • Combat sports
      • Olympics
      • Other sports
    • By network
      • RSNs
      • ESPN
      • ABC
      • FOX
      • NBC
      • CBS
      • TNT Sports
      • Amazon
      • Netflix
      • Apple
      • Golf Channel
      • NFL Network
      • MLB Network
      • Nexstar
      • Scripps
      • Univision
    • By topic
      • Rights Deals
      • Broadcasters
  • Podcast
  • Contact
No Result
View All Result
Sports Media Watch
Today's Games
  • NFL Schedule
  • CFB Schedule
  • All Schedules
  • CFB Ratings
  • Ratings Tracker
  • Ratings News
  • Podcast

Home › Linear Media › NBC › Video(s) of The Day: 20th Anniversary of NBA on NBC

Video(s) of The Day: 20th Anniversary of NBA on NBC

by Jon Lewis
16 years ago
Share
Share
  • Share on X (Twitter)
  • Share on Bluesky
  • Share on Threads
  • Share via Email
  • Copy Link
0

Today marks the 20th anniversary of the debut of the NBA on NBC. While ESPN/ABC has just begun its ninth season televising the NBA, NBC’s twelve-year run (1990-2002) remains arguably the most successful television partnership the NBA has had to date.

In recognition of the 20-year anniversary, here is a look at the ten of the best introductions NBC aired during its twelve years of coverage.

Honorable mention: Lakers/76ers Game 3, 2001
NBC went heavy on the Rocky metaphors for Game 3 of the 2001 NBA Finals, the first Finals game in Philadelphia in nearly 20 years, but somehow it felt appropriate after the stirring first two games. (relevant portion ends around 1:30 mark)

Honorable mention: Jazz/Bulls Game 2, 1997
Marv Albert recaps the exciting finish to Game 1 of the Jazz/Bulls NBA Finals.

#10: Knicks/Bulls regular season, 1998
This Saturday night NBA game on NBC was Michael Jordan‘s last regular season game with the Bulls, and his last Bulls game against the hated Knicks. NBC’s intro offered a brief retrospective of Jordan’s dominance of the Knicks during the 1990s.

#9: Jazz/Sonics Game 7, 1996
Game 7 always lends itself to a good introduction. In this game, Greg Gumbel describes the Jazz as facing their ‘last shot’ at the NBA Finals, and the Sonics as the ‘next generation’. Of course, the Jazz would lose to the Sonics that year, but make the Finals in both 1997 and 1998. Seattle would never host another NBA Finals.

T8: Pacers/Bulls Game 1, 1998 and Pacers/Bulls Game 5, 1998
NBC profiles two of the greatest clutch performers in NBA history twice — first, before Game 1 of their first and only playoff series, and then again after one of the greatest finishes in playoff history.

#7: Magic/Rockets Game 4, 1995
Unfortunately, the only full version of this clip is very choppy. Here is a link to a version that starts about halfway through, but does not include the skips.
This intro was a fitting tribute to the ‘other’ repeat NBA champions of the 1990s — the Houston Rockets.

#6: Bulls/Blazers Game 4, 1992
Bob Costas sums up the desperation of Clyde Drexler during the 1992 NBA Finals — and any other NBA player who has searched for an elusive championship ring.

#5: Jazz/Bulls Game 5, 1998
This introduction for what could have been the final game of Jordan’s Bulls career was short on words, but effective nonetheless.

#4: 76ers/Lakers Game 1, 2001
In his first NBA Finals game for NBC since returning to the network in ’00, Marv Albert set the stage for a David v. Goliath matchup in the 2001 NBA Finals.

#3: Bulls/Lakers Game 5, 1991
As the Bulls prepared to win their first NBA Championship, Costas put the feat into historical perspective, paying tribute to the Bulls of the past.

#2: Blazers/Bulls Game 1, 1992
Costas certainly has a way with words, as evidenced by this dramatic description of the doubt surrounding the Trail Blazers entering Game 1 of the 1992 NBA Finals.

#1: Bulls/Lakers Game 4, 1991
Michael Jordan and other stars have made basketball look easy for decades, but prior to Game 4 of the 1991 NBA Finals, Costas puts into perspective the difficulties facing the Bulls’ best player.

Tags: NBA on NBC
Previous Post

Weekend Overnights

Next Post

The Ratings Game: Local World Series Ratings

Jon Lewis

Jon Lewis has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. You can contact him here or on the social media websites X (Twitter) or Bluesky.

Related

Philadelphia 76ers' LeBron James plays during an NBA basketball game Thursday, Oct. 22, 2026, in Philadelphia. (AP Photo/Matt Slocum)

NBA Opening Week viewership hits high for second-straight year

by Jon Lewis
6 days ago
3

The NBA opened the second season of its media rights deal with a new Opening Week viewership high. NBA...

New York Knicks center Karl-Anthony Towns (32) looks to pass as Philadelphia 76ers forward LeBron James (23) defends during the second half of an NBA basketball game Tuesday, Oct. 20, 2026, in New York. (AP Photo/Frank Franklin II)

Sixers-Knicks delivers banner NBA Opening Night audience for NBC

by Jon Lewis
2 weeks ago
16

The Knicks' title run produced another NBA viewership milestone, as their ring night -- and LeBron James' Sixers debut...

Former NBA All-Star point guard Doc Rivers speaks during his enshrinement at the 2026 Naismith Basketball Hall of Fame induction ceremony Saturday, Aug. 15, 2026, in Springfield, Mass. (AP Photo/Rusty Jones)

News: Doc Rivers to NBC, DAZN-NHL, Duane Kuiper and more

by Jon Lewis
1 month ago
3

Doc Rivers is making another return to television, and this one is apparently for keeps. Plus: DAZN has picked...

Screenshot, NBC Sports on YouTube

On the Air: Michael Jordan was a missed opportunity for NBC

by Armand Broady
2 months ago
8

On the latest "On the Air," Armand Broady examines the failure of NBC's Michael Jordan partnership.

SMW Podcast

Bomani Jones joins the pod, plus thoughts on Ernie Johnson's exit, World Series ratings and more
0:000:00
Sports Ratings Tracker
logoSuperMotocross
The SMX World Championship Series, including the indoor AMA Supercross Championship and outdoor Pro Motocross Championship, averaged 614,000 viewers on NBC across a Nielsen-measured linear audience and streaming viewership tracked by Adobe Analytics — up 17% from last year.
logoNielsen updates NBC NFL viewership
Nielsen has reprocessed the viewership for NBC’s four NFL games from Week 1-3 of the season. The Patriots-Seahawks Kickoff Game has been updated to 25.2 million, up from an originally-reported 25.1 million. The Week 1 Cowboys-Giants “Sunday Night Football” game has been updated to 25.82 million, up from 25.66 million. Colts-Chiefs the following week has been updated to 24.43 million, up from 24.29 million. Finally, Rams-Broncos in Week 3 has been updated to 20.96 million, up from 20.77 million.
logoWNBA Semis
Last Wednesday’s Liberty-Dream WNBA semifinal Game 2 averaged 1.4 million viewers on ESPN, down from Mercury-Lynx in the comparable window last year (1.5M). Last year’s games took place earlier in the calendar and did not face the MLB Postseason. Read more
logoALDS
The MLB American League Division Series was averaging 3.4 million viewers on TNT Sports through Thursday, up 2% from last year’s ALDS on Fox Sports. Last Thursday’s Guardians-White Sox Game 4 averaged 3.8 million opposite NFL “Thursday Night Football,” on par with Brewers-Cubs in the same window last year. Read more
logoPresidents Cup
Final round coverage of golf’s Presidents Cup averaged 2.0 million viewers on NBC last Sunday across a Nielsen-measured linear audience (1.1 rating, 1.88M viewers) and streaming viewership tracked by Adobe Analytics — up 37% from the previous edition two years ago and the highest since 2017 (four telecasts).
logoNASCAR “Big Data”
NASCAR last week resumed reporting the official Nielsen “Big Data + Panel” ratings and viewership figures for its races, a move that coincides with Nielsen having rolled out a modified version of the methodology at the end of last month. The first race following that decision, Darlington over Labor Day weekend, averaged a 1.0 rating and 1.98 million viewers on USA Network — up 6% and 5% respectively from last year (1.0, 1.9M). Read more
logoDaytona
NASCAR Cup Series racing from Daytona averaged a 1.7 rating and 3.12 million viewers on NBC a week ago Saturday, per the “Big Data + Panel” methodology that is the official Nielsen currency, and a 1.8 and 3.51 million under the old “panel-only” metric NASCAR now publicizes for its races. Read more
Add SMW as a trusted source in Google News.

Latest Posts

WNBA Finals Game 7 among league’s most-watched games

News: Fox Corporation, Versant, MLB and more

On the Air: Will Aikman controversy blow back on Joe Buck?

Monday Musings: The More Things Change

Michael Wilbon taking leave of absence from “PTI” due to health issues

Weekday matinee WNBA Finals Game 6 audience on par with primetime games

Sports Media Watch

About • Contact • Report an Error • Privacy

© 2026 Jon Lewis, Sports Media Watch

No Result
View All Result
  • Games Today
  • Schedules
    • NFL
      • Arizona Cardinals
      • Atlanta Falcons
      • Baltimore Ravens
      • Buffalo Bills
      • Carolina Panthers
      • Chicago Bears
      • Cleveland Browns
      • Cincinnati Bengals
      • Dallas Cowboys
      • Denver Broncos
      • Detroit Lions
      • Green Bay Packers
      • Houston Texans
      • Indianapolis Colts
      • Jacksonville Jaguars
      • Kansas City Chiefs
      • Las Vegas Raiders
      • Los Angeles Chargers
      • Los Angeles Rams
      • Miami Dolphins
      • Minnesota Vikings
      • New England Patriots
      • New Orleans Saints
      • New York Giants
      • New York Jets
      • Philadelphia Eagles
      • Pittsburgh Steelers
      • San Francisco 49ers
      • Seattle Seahawks
      • Tampa Bay Buccaneers
      • Tennessee Titans
      • Washington Commanders
    • College Sports
      • College Football
      • College Volleyball
      • Men’s College Basketball
      • Women’s College Basketball
      • College Baseball
      • College Softball
      • College Hockey
      • College Field Hockey
      • College Gymnastics
      • College Lacrosse
      • College Wrestling
      • College Soccer
    • NBA
      • NBA Playoffs
      • Atlanta Hawks
      • Boston Celtics
      • Brooklyn Nets
      • Charlotte Hornets
      • Chicago Bulls
      • Cleveland Cavaliers
      • Dallas Mavericks
      • Denver Nuggets
      • Detroit Pistons
      • Golden State Warriors
      • Houston Rockets
      • Indiana Pacers
      • Los Angeles Clippers
      • Los Angeles Lakers
      • Memphis Grizzlies
      • Miami Heat
      • Milwaukee Bucks
      • Minnesota Timberwolves
      • New Orleans Pelicans
      • New York Knicks
      • Oklahoma City Thunder
      • Orlando Magic
      • Philadelphia 76ers
      • Phoenix Suns
      • Portland Trail Blazers
      • Sacramento Kings
      • San Antonio Spurs
      • Toronto Raptors
      • Utah Jazz
      • Washington Wizards
      • NBA G-League
      • FIBA
    • MLB
      • World Baseball Classic
      • Arizona Diamondbacks
      • Athletics
      • Atlanta Braves
      • Baltimore Orioles
      • Boston Red Sox
      • Chicago Cubs
      • Chicago White Sox
      • Cincinnati Reds
      • Cleveland Guardians
      • Colorado Rockies
      • Detroit Tigers
      • Houston Astros
      • Kansas City Royals
      • Los Angeles Angels
      • Los Angeles Dodgers
      • Miami Marlins
      • Milwaukee Brewers
      • Minnesota Twins
      • New York Mets
      • New York Yankees
      • Philadelphia Phillies
      • Pittsburgh Pirates
      • San Diego Padres
      • San Francisco Giants
      • Seattle Mariners
      • St. Louis Cardinals
      • Tampa Bay Rays
      • Texas Rangers
      • Toronto Blue Jays
      • Washington Nationals
    • NHL
      • Stanley Cup Playoffs
      • Anaheim Ducks
      • Boston Bruins
      • Buffalo Sabres
      • Calgary Flames
      • Carolina Hurricanes
      • Chicago Blackhawks
      • Colorado Avalanche
      • Columbus Blue Jackets
      • Dallas Stars
      • Detroit Red Wings
      • Edmonton Oilers
      • Florida Panthers
      • Los Angeles Kings
      • Minnesota Wild
      • Montreal Canadiens
      • Philadelphia Flyers
      • Pittsburgh Penguins
      • Nashville Predators
      • New Jersey Devils
      • New York Islanders
      • New York Rangers
      • Ottawa Senators
      • San Jose Sharks
      • Seattle Kraken
      • St. Louis Blues
      • Tampa Bay Lightning
      • Toronto Maple Leafs
      • Utah Mammoth
      • Vancouver Canucks
      • Vegas Golden Knights
      • Washington Capitals
      • Winnipeg Jets
      • IIHF
    • WNBA
      • Atlanta Dream
      • Chicago Sky
      • Connecticut Sun
      • Dallas Wings
      • Golden State Valkyries
      • Indiana Fever
      • Las Vegas Aces
      • Los Angeles Sparks
      • Minnesota Lynx
      • New York Liberty
      • Phoenix Mercury
      • Portland Fire
      • Seattle Storm
      • Toronto Tempo
      • Washington Mystics
    • Tennis
      • Australian Open
      • Indian Wells
      • Miami Open
      • French Open
      • Wimbledon
      • US Open
    • Golf
      • PGA Tour
      • LPGA
      • LIV Golf
      • TGL
      • The Masters
      • PGA Championship
      • U.S. Open
      • U.S. Women’s Open
      • British Open
      • Ryder Cup
    • Club Soccer
      • Premier League
      • MLS
      • NWSL
      • UEFA Champions League
      • Serie A
      • Bundesliga
      • LaLiga
    • International Soccer
      • FIFA World Cup
      • FIFA Club World Cup
      • Concacaf Gold Cup
      • UEFA Women’s Euros
    • Olympic Sports
      • Olympic Games
      • US Olympic Trials
      • Figure skating
      • Elite gymnastics
      • Track & Field
      • Cycling
    • Motorsports
      • NASCAR
      • Formula 1
      • IndyCar
      • NHRA
    • CFL
    • UFL
    • UFC
    • PBA Tour
    • Little League
    • Pro Lacrosse
    • Pro Volleyball
    • Athletes Unlimited
    • The Basketball Tournament
    • Unrivaled
    • PWHL
    • BIG3
  • Ratings
    • Ratings Tracker
    • Ratings Predictions
    • College Football TV Ratings
  • Features
    • Monday Musings
    • The Needle
    • On the Air
    • On Location
  • News
    • By sport
      • NFL
      • College football
      • NBA
      • WNBA
      • MLB
      • NHL
      • Soccer
      • Golf
      • Motorsports
      • Horse racing
      • Tennis
      • College basketball
      • Other College Sports
      • Combat sports
      • Olympics
      • Other sports
    • By network
      • RSNs
      • ESPN
      • ABC
      • FOX
      • NBC
      • CBS
      • TNT Sports
      • Amazon
      • Netflix
      • Apple
      • Golf Channel
      • NFL Network
      • MLB Network
      • Nexstar
      • Scripps
      • Univision
    • By topic
      • Rights Deals
      • Broadcasters
  • Podcast
  • Contact

© 2026 Jon Lewis, Sports Media Watch