Recent sports TV ratings news, including declines for Major League Baseball on FOX and the PGA Tour on CBS, and a massive increase in local ratings for D.C. United in Washington.
- Afternoon MLB Drops on FOX: Regional MLB action featuring Cubs/Cardinals drew a 1.6 final rating and 2.433 million viewers on FOX June 4, down 6% in ratings and 13% in viewership from last year (PHI/BOS*: 1.7, 2.790M), and down 30% in both measures compared to 2009 (NYM/NYY*: 2.3, 3.498M). The telecast was the first afternoon MLB window on FOX in four weeks. (Media Life Magazine)
- Ratings Down For The Memorial: CBS earned a 1.3 final rating and 1.916 million viewers for final round coverage of The Memorial on June 5, which was hampered by rain. The telecast was down 54% in ratings and 51% in viewership from last year’s final round (2.8, 3.939M). Third round coverage the previous day drew a 1.4 and 2.020 million, down 13% and 11%, respectively, from last year (1.6, 2.279M). (Media Life Magazine)
- Big Jump For D.C United in Washington: D.C. United matches have averaged a 0.62 rating on Comcast SportsNet Mid-Atlantic in the Washington, D.C. market, up 340% from last year (0.14), and the highest local average through five games since 2005. The top game of the season was the Crew/United season opener on March 19 (0.9). (Washington Post)
Asterisk (*) indicates featured game of regional window.
