Recent sports TV ratings news, including Monday’s NASCAR Chase for the Cup opener, the FedEx Cup Deutsche Bank Championship, and the WNBA regular season on NBA TV.
- 2.2 Million For Delayed Chase Opener: The NASCAR Sprint Cup Geico 400 from Chicago, the first leg of the Chase for the Cup, earned 2.179 million viewers on ESPN Monday. Originally scheduled for Sunday afternoon, the telecast topped the season’s other postponed races — the Advocare 500 from Atlanta (2.161M) and the Heluva Good! Sour Cream Dips at the Glen from Watkins Glen (1.836M). All three postponed races this season have aired on ESPN. (ESPN)
- Mixed Numbers For Deutsche Bank Championship: Final round coverage of the PGA Tour FedEx Cup Deutsche Bank Championship on NBC drew a 1.8 final rating and 2.633 million viewers on Labor Day, down 5% in ratings and up 2% in viewership from last year (1.9, 2.580M), and down 18% and 17%, respectively, from 2009 (2.2, 3.182M). Third round action the previous day drew a 1.4 and 1.960 million, down 7% in ratings and 12% in viewership from last year (1.5, 2.223M). (Nielsen)
- WNBA Regular Season Averages 41K on NBA TV: Regular season coverage of the WNBA averaged a 0.03 U.S. rating and 41,000 viewers on NBA TV (72 telecasts). The network’s most-viewed game of the season was Lynx/Sparks on June 3 (98K), followed by Lynx/Silver Stars on July 31 (82K) and Mercury/Liberty on July 30 (81K). (Turner Sports)
