The season finale of Sunday Night Football scored near-record numbers for NBC.
The Week 17 edition of Sunday Night Football, pitting the Cowboys against the Giants in a battle for the NFC East title, earned a 17.1 overnight rating on NBC — up 36% from Week 17 last year (STL/SEA: 12.6), and up 50% from Week 17 in 2009 (CIN/NYJ: 11.4).
The 17.1 overnight is the third-highest for an NFL regular season game on NBC since the network resumed airing coverage in the 2006-07 season.
In addition, this marks the highest overnight for a Sunday or Monday night regular season NFL game since Week 16 in 1998 (DEN/MIA: 17.4, ABC), and the highest for the final primetime telecast of the season since Week 17 in 1994 (SF/MIN: 19.6, ABC).
Dallas-Ft. Worth was the top market for Sunday’s game (37.1), followed by San Antonio (27.2) and Austin (26.3). New York ranked fourth (25.3), tying Albuquerque (25.3).
(Sunday’s numbers from NBC Sports Group press release via Fang’s Bites)
