For the 11th time in as many tries, NASCAR Sprint Cup racing hit a multi-year low on cable.
NASCAR Sprint Cup racing from Watkins Glen (NY) earned a 2.5 final rating and 4.0 million viewers on NBCSN Sunday afternoon, down 19% in ratings and viewership from last year (3.1, 4.9M) and down 7% and 4%, respectively, from 2013 (2.7, 4.2M), both on ESPN.
Excluding rainouts, Sunday’s telecast was the lowest rated edition of the race since at least 1999 and the least-watched since at least 2001. As recently as a decade ago, it had a 5.2 rating and 7.8 million viewers on the NBC broadcast network.
All 11 NASCAR Sprint Cup races on cable this season have hit a multi-year low in both ratings and viewership, with nine of those races scoring the lowest marks in over a decade.
Though low historically, Watkins Glen was the third straight Sprint Cup race to earn at least a 2.5 rating, compared to just one of the previous eight cable races.
(Sun. numbers from twitter.com/nbcsportspr)
