Momentum from the Women’s World Cup has not carried into the USA women’s victory tour thus far. In other news, NBC scored gains for the U.S. Swimming Championships and for the men’s competition at the U.S. Gymnastics Championships.
Soft Numbers For USA Women’s Soccer Victory Tour
- Last Sunday’s United States/Costa Rica women’s soccer friendly, the first USA match since the Women’s World Cup, earned 315,000 viewers on Fox Sports 1 — ranking fourth out of the 11 USWNT friendlies televised this year. Wednesday’s rematch scored 274,000 on ESPN2, ranking 6th out of the 11 telecasts. Neither match was competitive. (via ShowBuzz Daily [1], [2])
Big Gains For U.S. Swimming Championships on NBC
- Coverage of the U.S. Swimming Championships drew a 0.7 final rating and 1.0 million viewers on NBC last Sunday, up 40% in ratings and 55% in viewership from coverage in a later timeslot last year (0.5, 660K). It should be noted that NBC aired an additional day of coverage last year, scoring a 0.5 and 636,000 for a Saturday window. Sunday’s telecast finished comfortably ahead of the FINA World Swimming Championships the previous weekend, which drew a 0.5 and 622,000 on August 8 and a 0.4 and 630 on August 9. (Nielsen, Sports Business Daily)
Ratings, Viewership, Rise For Men’s Gymnastics
- NBC drew a 0.8 final rating and 1.4 million viewers for the men’s competition at the U.S. Gymnastics Championships last Sunday, up a tick in ratings and 15% in viewership from last year (0.7, 1.2M) and up a third and 45%, respectively, from 2013 (0.6, 955K). Excluding Olympic years, ratings and viewership were the highest for the men’s competition since 2011 (0.9, 1.5M). (Nielsen)
